By Abdul Malick on July 21st, 2010
For effective search engine marketing, you need more than just top rankings.
Remember to include strong calls to action to compel a response from the reader.
But also remember that people often get accustomed to the same type of terminology if it is repeated over and over again. Practice coming up with new ways to describe a “call to action” so that it still delivers value, but does not get ignored. The same is true when describing a special bonus or a guarantee.
Work to make your “calls to action” memorable. Make them stand out on the page.
By Abdul Malick on July 21st, 2010
If you are interested in tools to help you understand how visitors behave on your Web page, Did you know that Clicktracks gives you a graphical representation of your actual Web site with the click-thru percentages shown on each of your links.
Did you know: Version 6 actually lets you compare traffic before and after you make changes to a page so you can see how your new changes affect visitor behavior and whether your changes are more or less effective.
Visit http://www.clicktracks.com and click on the Demo called “Screen Shots.
By Abdul Malick on July 8th, 2010
Are you aware of the penalties for using hidden text? This out dated technique is Spam. Never try to add keywords or text to a page, in the same color font as the exact background color, thus making text appear hidden.
Spam Alert: Don’t EVER use hidden text, hidden links or hidden “anything” on a page unless you want to risk setting off some warning flags and risk getting in trouble.
Special Tip: Be sure to use care with text color inside of a table too.
Example: If your background is a white page and you are using a table filled with dark Navy Blue (for example.) Be careful not to use a white colored font text. Although the text is not hidden, you could still accidentally set off some flags by using a white text with a white background (regardless of the fact that the table is blue.)
By Abdul Malick on July 8th, 2010
When you visit a Web site, do you ever wish that you could find a particular piece of information on that site? Or, are you ever not able to find a specific product or service that the site probably sells?
In such momoments, you realize the “gold” that this site is missing. But as a potential customer, you know about it – don’t you?
Okay, now put the shoe on the other foot so you’re now the SEO or Web site owner.
What do your customers wish they could find on your Web site?
What bits of information are they looking for?
What products or services do you sell that are difficult to find?
Talk to your customers! Find out from them what they’re looking for! Make sure you have many ways to navigate your site. Group products together in several different ways. But YOU don’t know how your customers think.
By Abdul Malick on July 8th, 2010
No matter what industry you’re in, build relationships. I’m referring to real, honest, longstanding relationships built on a foundation of trust. Surround yourself with the very best in your industry.
No one can be the “best” at everything. No one can know everything. But with these relationships, you can pool your resources and keep yourselves informed in your own circle of power. Everyone has their own strengths and weaknesses, but someone else is there with their strengths to offset your weaknesses.
But be sure to build these relationships honestly and make absolutely sure that they’re real. Otherwise, there will be no foundation at all if they aren’t.
