Alternatives to Expensive Pay Per Click (PPC)

Are you looking for some more alternatives to expensive Pay Per Click (PPC) on the search engines?

You can give your Web site Top 10 Exposure across 100’s of Search Engines and Web Directories with this in 6 to 8 hours.

Now some of these alternative search engines were not exactly in the class of “Google” but then again, if you check some of them in Alexa, there are some of them were not bad volume at all.

They claim about 150 Million + Searches per month.

Benefits include:

  • You Choose Your Keywords (you have to check availability with their tool)
  • They cap the limit of keywords that can be bought
  • No Bidding
  • No PPC
  • No Click Fraud
  • Quick Inclusion (between 6 to 8 hours)
  • World Wide Placement
  • and some stats tracking is available.

SEO Principles for Press Release

Remember SEO principles apply to Press Releases too plus you have the added advantage some increased PR and legitimate link reputation.

Make sure and use your important keywords in your link text because when a press release is picked up by multiple publishers or media outlets, remember that it is news.

Many people forget that news is 100% legitimate white hat, because the search engines understand “news” is meant to be syndicated. The additional link reputation can be beneficial if your press release is carried in huge publications like Forbes or perhaps AOL Money & Finance.

Your goal with media releases is not JUST link reputation though. You also need to write a newsworthy story that will be picked up by major publications. If you don’t get your story picked up, you will missing on some huge natural traffic spikes.

SEO Philosophy and Skills

One of my SEO friend recently asked why I place such value on the importance of gaining a solid “SEO comfort level” with skills. It was a good question so I asked them, “what is the alternative to the essence of knowing exactly what needs to be done?”

They replied that their philosophy was “more or less throwing all manner of things at the wall and see what sticks.” I’ve heard this philosophy before. Everyone has a right to their own methods but my thought is that this only seems like so much wasted energy - for so few results.

It is certainly no replacement for building solid SEO skills and gaining understanding.

Remember:
The key here is that everyone has their own personal philosophy.

That is really the key to where it all starts. We each have the ability to “choose” what we believe. Regardless of whatever your belief or personal philosophy on SEO is, we each have the power to choose.

With all of the getting of new tools, new e-books, new training, new new counsel – the single most important thing to “get” is to ”get solid understanding.” True understanding tones your personal philosophy.

And why is that important to remember?

Your own personal philosophy about SEO, produces the attitude you have. The attitude you have leads to which type of activities you take part in. Those activities you take part in, then lead to the final results you achieve. The results you achieve are what really contribute to produce the current lifestyle in which you live.

Importance of Link Popularity and Link Reputation

Link popularity and link reputation is important.

But don’t be so obsessed with linking that you build your entire strategy only around link building.

Use all of the basic principles to carry your Web site and you may want to do some linking based on what will make sense to your visitors. You are not only just trying to please the search engines.

What secondary and third supporting phrases would you like to be easily found for. Remember to allow for about 20% topic drift in your inbound links. That means keep your focus on your primary keyword phrase in link text (about 80% of the time.) About 20% of the time use your supporting terms.

SEO Tips # 214 – Blogging Contents

One of the most misunderstood points of Blogging is concerning your ”content freshness” factors.

Content freshness: Write lots of good interesting content and post to your Blog consistently. How often? The more often the better. Just remember that you are writing for your readers who are pinged when you post a new update. But you are also driving the search engine robots wild with a blog that seems to continually have new content on it.

Posting shorter Blog entries on a regular “hourly” basis is even more effective than posting on a “weekly basis.” It’s not hard to do once you understand the importance of consistency.