Displaying posts tagged with

“Search Engine Optimization”

SEO Tips # 222- Call to Action

For effective search engine marketing, you need more than just top rankings.
Remember to include strong calls to action to compel a response from the reader.
But also remember that people often get accustomed to the same type of terminology if it is repeated over and over again. Practice coming up with new ways to describe a [...]

SEO Principles for Press Release

Remember SEO principles apply to Press Releases too plus you have the added advantage some increased PR and legitimate link reputation.
Make sure and use your important keywords in your link text because when a press release is picked up by multiple publishers or media outlets, remember that it is news.
Many people forget that news is 100% legitimate white [...]

SEO Philosophy and Skills

One of my SEO friend recently asked why I place such value on the importance of gaining a solid “SEO comfort level” with skills. It was a good question so I asked them, “what is the alternative to the essence of knowing exactly what needs to be done?”
They replied that their philosophy was “more or less throwing all manner [...]

SEO Tips # 208 – Compare to your Competitors

Conduct some searches for your keyword phrase. Study your title and description and compare it to your competitors. Get the opinion of a few other people as well.
How does your listing stack up to your competitors in terms of titles/descriptions that grab the searcher’s attention and pull them into your site. Remember that your title/description [...]

SEO Tips # 207 – Link Text and Image

Tips # 1 :
Go through your site and look for links where the link text is useless to your site. For example, are you using the phrase “More Info”? Or, “Click here”?
Try adding your keyword phrase to those short sentences in this manner: “More info on <keyword phrase>.” This will help build your internal link [...]