Don’t create low quality “doorway” pages created just for search engines, or other ”cookie cutter” approaches with little or no original content.
Instead, create information rich pages that are loaded with quality content.
Create pages of high value and high interest to your visitors.
Create content that merits true relevancy and deserves to rank well and stand the test of [...]
Avoid the following things which can get you in trouble with
search engines:
-Don’t use hidden text or hidden links.
-Don’t employ cloaking or lightning fast java redirects.
-Don’t load up your pages with irrelevant words.
-Don’t create multiple pages, subdomains, or domains
with substantially duplicate content.
Are you ready for some more rather advanced stuff? Hang on.
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