Once you pages are ranking well, you may want to fine tune your “call to action.”
Tips on improving your call to action:
Sometimes you may want to include a few testimonials in with your call to action (depending on what it is.) Some people may never visit a separate testimonial page, but sometimes a testimonial well placed “near [...]
If you are considering a re-design of your Web site…Don’t just think about
the new colors and graphics and layout, but also be aware of how the new page
structure will impact your search rankings, bookmarks, and inbound links.
There are many ways to overcome problems, and the goal is to plan for any
problems in advance.
If you are [...]
Single access pages
Which pages are being viewed by themselves, where visitors aren’t even clicking
to go to another page? Again, look at these pages carefully to see what you can
provide on the page to keep up the interest of your visitors. You’re losing them,
and you need to figure out why.
If 70-80% of your visitors only looked [...]
Have you got a few pages that still need some help? I’m talking about pages you’ve been working on, but they’ve just been giving you a few challenges in the rankings for some reason or other and you’re not happy with them.
Why not look back and review the last changes you made on them and make one [...]
Are you continually looking for new types of content to add to your Web site?
One type of content to consider adding is “statistical data.” What is useful or of high interest to your target audience? If the stats aren’t your own, always indicate where you’re getting them. It’s important to quote your source.
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