Reminder: Link popularity is “page specific,” NOT “site specific.” Which of your important interior pages could use some assistance? Obviously NOT your “privacy policy” or probably not your “about us” page… But take stock and choose any 3 of your “most important” pages today and set a plan to specifically work on increasing some natural link [...]
As an SEO…we are truly copywriters. Not directly pertaining to SEO, but interesting all the same, is about “copyrighted material.” How much do you know about copyright? Did you know that when you write anything “original” for your Web site or for some other publication, that it is automatically copyrighted to you? Even if you do not post [...]
Tips # 1: Did you ever want to check 2 different pages to see how similar they are? Remember, search engines don’t like duplicate content. Try this tool: http://www.webconfs.com/similar-page-checker.php Tips # 2: Make sure your top scoring high performance pages include a call to action. This is not difficult or time consuming, but it can make [...]
Google announced the completion of a new web indexing system called Google Caffeine. Google Caffeine provides 50% latest results for web searches than last index. Google Caffeine is the largest collection of web content. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after [...]
Think about this…when you examine your Web activity reports: Single access pages Which pages are being viewed by themselves, where visitors aren’t even clicking to go to another page? Again, look at these pages carefully to see what you can provide on the page to keep up the interest of your visitors. You’re losing them, and you need [...]
Did you know that Google algorithms parse the structure and content of websites and identify pages that provide fast navigation and relevant information for the user’s query. Since Googles algorithms consider several factors to generate sitelinks, not all Web sites have them. But here is a place where Google will now let you filter which Sitelinks they choose for your [...]
Are you looking for some more alternatives to expensive Pay Per Click (PPC) on the search engines? You can give your Web site Top 10 Exposure across 100′s of Search Engines and Web Directories with this in 6 to 8 hours. Now some of these alternative search engines were not exactly in the class of “Google” but then [...]
Remember SEO principles apply to Press Releases too plus you have the added advantage some increased PR and legitimate link reputation. Make sure and use your important keywords in your link text because when a press release is picked up by multiple publishers or media outlets, remember that it is news. Many people forget that news is 100% [...]
One of my SEO friend recently asked why I place such value on the importance of gaining a solid “SEO comfort level” with skills. It was a good question so I asked them, “what is the alternative to the essence of knowing exactly what needs to be done?” They replied that their philosophy was “more or less throwing all [...]
Link popularity and link reputation is important. But don’t be so obsessed with linking that you build your entire strategy only around link building. Use all of the basic principles to carry your Web site and you may want to do some linking based on what will make sense to your visitors. You are not only just trying [...]
