A question that recently came up was this: If an incoming link to a site is listed in the footer of an ebook and is in a PDF doc, is that link read as an incoming link with Google? Yes. Google does count links in PDF files as incoming links. See the following Google search [...]
Focus is to always create high quality, useful content that will please visitors. But your title needs to be compelling and it needs to read well and it should make sense to the reader. Create content that merits true relevancy and deserves to rank well and stand the test of time. One of the more advanced approaches involve [...]
For most aspects of living our lives, using a logical approach delivers much better results than taking an illogical approach. Performing certain tasks in a methodical, step by step approach only makes sense, especially in cases where you are taking specific actions to reproduce a certain result over and over again. However, the process we refer to as keyword research is one [...]
SEMPO Chennai MeetUp 2011 – Evolution of SEM and SEO Event SEMPO Chennai Meetup is a day long event aimed at bringing together the best minds from the Search Marketing space to talk about search engine advertising, including optimization and marketing issues. This event will feature a few technical sessions and a panel discussion. This [...]
An internal link is an in-coming link from within your own site and although it does not have as much weight as an external in-coming link, it still can help. The Google PR of your internal pages help with internal linking and, therefore, the way you pass and distribute Google PR throughout your site via [...]
Every merchant should create keyword lists for affiliates to work from. A keyword list helps both PPC and natural search affiliates. By defining themes you can reap traffic benefits that your own site does not focus on. For instance you may sell Ipods and accessories but you cannot expect to hit every keyword or phrase and be in the [...]
For link text coming into your Web site, try and focus on you your researched phrase 80% of the time and allow for variance of synonyms about 20 % of the time. Many times, people only focus on building links to their home page. Don’t forget to deep link to valuable content within your site too. Related Posts:SEO [...]
One of the single most important aspects of gaining your SEO comfort level is to exercise your skills by reason of use (or practice.) The easiest way to do this is to create a few of your own high quality informational sites and you can make money at the same time with affiliate marketing. I want to encourage [...]
Check your pages for opportunity to improve linking effectiveness internally by exploring those hidden little words that you can tend to use sometimes without thinking. Although we know we need to use very descriptive verbs and phrases, there is often opportunity to improve if you really think to check. For example try not to use terms within your [...]
