Google introduced to this new style guide. This code makes more effective, efficient, maintainable and elegant. When we working on HTML/CSS code with several developers and many teams or any companies, this code helps to be consistent and easy to understand.

Source : http://google-styleguide.googlecode.com/svn/trunk/htmlcssguide.xml

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Required Local SEO expert with 0.6-2 year experience

Location : Chennai ( Work from Home )

Company : Prepensys Technologies

Job Description:

We are looking for Local SEO expert with 0.6-2 years of experience.

He should have hands on experience in optimizing the websites for Google maps/local.

Experience in Link Building

Contact Email : priya.chennaihr@gmail.com

Contact Name : Priya

Note: This is work from home opportunity.

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1. Categorize paginated documents.
2. More language-relevant navigational results.
3. Country identification for webpages.
4. Anchors bug fix.
5. More domain diversity.
6. More local sites from organizations.
7. Improvements to local navigational searches.
8. Improvements to how search terms are scored in ranking.
9. Disable salience in snippets.
10. More text from the beginning of the page in snippets.
11. Smoother ranking changes for fresh results.
12. Improvement in a freshness signal.
13. No freshness boost for low-quality content.
14. Tweak to trigger behavior for Instant Previews.
15. Sunrise and sunset search feature internationalization.
16. Improvements to currency conversion search feature in Turkish.
17. Improvements to news clustering for Serbian.
18. Better query interpretation.
19. News universal results serving improvements.
20. UI improvements for breaking news topics.
21. More comprehensive predictions for local queries.
22. Improvements to triggering of public data search feature.
23. Adding Japanese and Korean to error page classifier.
24. More efficient generation of alternative titles.
25. More concise and/or informative titles.
26. Fewer bad spell corrections internationally.
27. More spelling corrections globally and in more languages.
28. More spell corrections for long queries.
29. More comprehensive triggering of “showing results for” goes international.
30. “Did you mean” suppression goes international.
31. Spelling model refresh and quality improvements.
32. Fewer auto-complete predictions leading to low-quality results.
33. Improvements to SafeSearch for videos and images.
34. Improved SafeSearch models.
35. Improvements to SafeSearch signals in Russian.
36. Increase base index size by 15%.
37. New index tier.
38. Backend improvements in serving.
39. “Sub-sitelinks” in expanded sitelinks.
40. Better ranking of expanded sitelinks.
41. Sitelinks data refresh.
42. Less snippet duplication in expanded sitelinks.
43. Movie showtimes search feature for mobile in China, Korea and Japan.
44. MLB search feature.
45. Spanish football (La Liga) search feature.
46. Formula 1 racing search feature.
47. Tweaks to NHL search feature.
48. Keyword stuffing classifier improvement.
49. More authoritative results.
50. Better HTML5 resource caching for mobile.
51. Updates to rich snippets
52. Another step to reward high-quality sites

Source : Google Insight Search Blog

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Digital Analytics Association(DAA) India – Symposium

DAA Symposium is a new educational program launched by DAA to enhance the professional development of digital analytics professionals. The DAA Symposiums bring digital analytics, web analytics, marketing and business professionals together for a day of learning, professional development and networking.

Started as a pilot effort, the attendance at the first two symposiums in Seattle, WA (hosted by Microsoft) and Austin, TX (hosted by Dell) far exceeded expectations and attracted over 200 and 300 professionals respectfully with professionals from all over the globe in attendance. With those successes, the DAA made the Symposiums a permanent program and plans on conducting a minimum of four each year.

The DAA Symposiums bring world class speakers to where digital analytics professionals are located and makes it more convenient, less expensive, and less time away from the office to learn from experts whom they would not normally be able to hear in person.

DAA India Symposium (hosted by Cognizant) is your opportunity to hear world class speakers from Forrester Research, US Bank, Dell, Deloitte and more! Register Now for this valuable learning and networking conference for digital analytics and research professionals.

Place : Leela Palace, Bangalore, Karnataka, India

Date : June 8th 2012 – Friday

Time : 8.30 am to 7.00 pm

For More Details – http://www.daasymposium.in/

Register Now – http://daasymposium.doattend.com/

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Indian Premier League – IPL T20 2012 – Cricket  Match Schedule 

Source : www.icccricket.net

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SEMPO Hyderabad 2012 -  Evolution of Digital Marketing and Optimization

SEMPO Hyderabad Meetup is a day long event aimed at bringing together the best minds from the Digital Marketing space to talk about online advertising, including optimization and marketing issues. This event will feature a few technical sessions and a panel discussion, and aims to explore the present state and evolution of Digital Marketing and Optimization.

When & Where?

The event is scheduled on the 19th of April 2012 in Hyderabad, and will be held in Cognizant Hyderabad.

KRIDA Auditorium,
Cognizant Technology Solutions,
4th Floor, Phase 2, DLF Towers,
Gachibowli, Hyderabad,
Andhra Pradesh,
India

For more details, please contact Venkat Reddy (0 98482 92850)

 Who is organizing ths meetup?

This meetup is organized by SEMPO India Chapter.

About SEMPO

SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. SEMPO provides a foundation for industry growth by building stronger relationships, fostering awareness, providing education, promoting the industry. SEMPO also encourages generating research, and creating a better understanding of search and its role in marketing.

SEMPO’s activities are primarily centered on Education and Awareness. To support its educational mission, SEMPO offers an extensive library of resources, research and articles. SEMPO caters to outreach activities such as Webinars and local education/networking events facilitating its education mission. To drive Awareness of the value of search and digital marketing, and how to maximize its potential in a marketing mix, SEMPO funds outreach activities, events, and press. SEMPO’s research studies help to quantify the value of Search Marketing and track the industry trends.

Speakers & Agenda

SEMPO Hyderabad 2012 will feature knowledgeable and awe-inspiring speakers who are thought leaders in their respective industries.In addition the event will also have eminent speakers to address wide variety of topics on digital marketing. The enlightening speechs will include message on: how to improve the effectiveness of your website, advertising opportunities, social search, reputation management and industry trends.

Cost – SEMPO Hyderabad 2012

Free entry for SEMPO.org members.
For non-members, Rs.400 per person. It’s a door donation to meet the expenses towards lunch and logistics.

For more details – visit SEMPO Hyderabad website- http://www.sempo.in/hyderabad2012

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SEOs don’t build websites; they build web presence.

SEOs don’t design websites; they make your website more usable.

SEOs don’t build links; they build relationships.

SEOs don’t socialize your content; they communicate your value.

SEOs don’t spam keywords in content to rank; they integrate key words into content to sell.

SEOs don’t sell your products/services; they help you attract buyers for you to sell to.

SEOs don’t drive traffic; they drive customers.

SEOs don’t create conversions; they make your website more conversion friendly.

SEOs don’t create your sales message; they improve it for your audience.

SEOs don’t write your business plan; they help fulfill it.

SEOs don’t manipulate Google’s results; they make Google’s results relevant.

Source : http://www.searchengineguide.com/stoney-degeyter/what-seos-really-do.php

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Once you have optimized any page, your log files will often show you how people are finding that page. Not just what keywords they are searching for to get there.

If you discover that people are using specific keyword phrases that you had not originally thought of, it is in your best interest to further explore those keywords.

Hint: More and more, you will discover that there is huge value in knowing how to analyze your log files as opposed to focusing on ranking reports the way you have in the past.

Why is that?
Traditional ranking reports may soon become less and less useful as the personalization of search grows in popularity.

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The key trends in SEO for 2012 are:

1. Panda and the quality content concepts behind it are likely to continue to be ever-increasing in their importance to successfully ranking in Google. It cannot be stressed highly enough that quality content, which is loved by users, is going to be one of the main elements of search engine success over the next year or two.
2. Aside from quality, content will also have to be fresh, useful and shareable to social media to be successful in 2012 and beyond. If content investment is not yet prioritised in the online budget, it should be.
3. One of our team members calls the sets of updates promoting brands to the top of SERPs “Branda”. This upwards shift in SERPs dominance of big brands for non-brand searches will continue. Some people claim favouritism for big companies, but it is likely to be down to increased engagement by brands with the web and an increased sophistication in the way they engage.
4. Google’s core page layout has changed significantly over the last few years. The “10 Blue Links” remain but are perhaps less of a feature as other content modules, both search and monetised, have elbowed their way onto the page. Even with Google’s renowned uncluttered layout, for some searches, especially in the US, it is now not uncommon for the first of the 10 blue links not to be visible above the fold. It is likely, especially with the inclusion of social snippets that this trend will continue and that fewer websites will be seen above the fold.
5. Facebook continues to go from strength-to-strength but has a capable competitor now in Google+, backed by search. We expect there to be an even bigger push for the lion’s share of end user ‘eyeball time’, with new features and new ways to engage. In line with this, we also expect there to be ingenious new ways of integrating social ads into the experience. Make no mistake, the social battlefield and the influence of social on search, both directly with the social graph, and indirectly between competing websites is only going to get bigger.
6. A lot of people were hoping this day had come a lot sooner, but it seems with the adoption of HTML5 into certain aspects of Google’s content, that HTML5 is finally coming of age, again. It’s most significant advantage is that it can run natively on mobile devices. Look forward to increasingly interactive sites coming this way using HTML5.
7. After a few false starts, it looks like Google has finally tapped the social zeitgeist with Google+ and their business offering, Business Pages. We expect because of the tie-up with Google and the technical construction of the content that a Google+ presence will be an invaluable aid to a successful SEO campaign. It is likely that Google+ will start influencing personalised results sooner rather than later. Please note, between the first draft of this document and publication, Google launched Search, Plus Your World, integrating results from your social circles as well as traditional search results.
8. As mobile continues its stratospheric uptake, so we expect Google Places to continue to develop quickly, especially if it ties in closely with the social graph and personalisation. Expect a search for “good coffee shop” to yield Places results personalised with comments, observations and recommendations made by your social circle.
9. Matt Cutts managed to worry everybody by talking about Google being interested in what can be seen on a page “Above the Fold”. And then they went and released the update mid-way through January 2012. This is likely to be a continuing developing area over the next couple of years, and is indicative of the development of Google’s crawling technology and their alignment with what they perceive the end-user as wanting from a “good website”. Make your content load fast and keep the juicy stuff above the fold.
10. Freshness is a big topic and look towards Google, and others, trying to refine the freshness developments that took place towards the end of 2011. Expect more queries to deserve freshness and for the freshness of results to have a more accurate lifespan.
11. It seems with the release of schema.org that rich snippets are another of those technical elements which are at last coming of age – and they seem to have been a long time coming. Expect the various rel=”” tags to gain in importance over the next 12-24 months as their usage becomes more widespread. As they tend to add code bloat, server speed and hosting infrastructure will be vital to successful implementation of the tags.
12. Citations, even though they have disappeared from Places results, will remain as significant signals of relevance for local search.
13. On-page factors which have not traditionally been seen as SEO factors will rise in importance. Elements like CRO, bounce rates, and user engagement may well all become more important metrics included in the ranking algorithm.
14. Key to multi-national websites will be the implementation of the link rel and href.lang attribute. This will ease a site owner’s fear of duplicate content and provide more accurate website targeting to different end–users who may speak a common language. Getting the website structure and code right to cover these eventualities will become more important.
15. Traffic analysis will be made immeasurably harder by the rise of “Not Provided” as the search query from securely logged in Google users. Early estimates have put the % of queries affected as high as 20%. This could even be a pre-cursor to the data being available to premium Google Analytics users. Some elements of the data may be available from Google Webmaster Tools, but it is not specifically identifiable and comparable.
16. The iPhone changed the way we used mobile phones. Then came Siri. It is expected that voice search, and other types of augmented reality search will grow in importance in 2012. They’ve been here for a while already but expect them to take off this year – especially in Local search. You never know, this could even be the year that mobile barcodes / QR codes actually become more than a geek tool. Of course, these services still need to have trusted sources feeding them relevancy and authority signals, which are still expected to be drawn from your website and social graph.
17. As mobile search gains pace, expect the user-experience to rise in importance for mobile sites to be successful in search.
18. Links are dead, long live likes! This isn’t quite true (yet), but certainly expect ‘likes’ to strengthen their relevance signals to search engines. As these signals get stronger, expect ‘like’ spam schemes to become bigger and more commonplace before they are algorithmically taken down by Google’s spam combat expertise.
19. +1 will become the equivalent of bookmarking a page and Google may merge Reader into G+ to create your own personalised shareable news feed.
20. Facebook has extended its Open Graph in January 2012 to include more business related signals on people’s timeline pages. It will be interesting to note how this plays out into expanding the social graph.

21. The 4G mobile phone network is on its way, bringing with it faster data speeds and phones which are also capable video cameras. Expect a rise in “vlogging” over the coming 12-36 months which may, like in all the best sci-fi movies, eventually replace the written word.

Source from Bruce Clay Australia’s SEO Factors and Trends report – http://www.bruceclay.com/au/bruceclay_aus_seo_factors_trends_2012.pdf

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Pinterest Marketing Techniques and Tips : 33 ways to maket your business in Pinterest.com

1. Use your business name as your username or profile name on Pinterest.
2. Describe your business and interest in “About” Sections.
3. Connect with your Facebook and Twitter accounts and share the information. 
4. Add your website URL in your profile.
5. Pin lots of stuff and categories.
6. Start creative and interesting board names.
7. Tag your pins by using “@username” in your descriptions.
8. Comment on other people’s pins.
9. “Like” other people’s great pins.
10. Pin from lots of different sources and variety is important on Pinterest.
11. Do lots of “repinning”, just like a Retweet on Twitter.
12. Share your pin into your own blog posts.
13. Pin videos.
14. Add a description under your pin an image.
15. Bookmark and share your pins to social media.
16. Use Pinterest’s embed option to publish pins in your blog posts and website pages.
17. Use Pinterest iPhone app.
18. Optimize your website content for Pinterest.
19. Create Pin for seasonal or holiday that related to your brand.
20. Follow Me on Pinterest button.
21. Use keywords in descriptions of pins, so pinners can find your images and boards when they do their own searches.
22. Make sure you’ve got a Pin It! button added to the footer of each of your blog posts so your readers can quickly and easily share your content on Pinterest.
23. Your Pinterest page has its own RSS feed
24. Create your own Pinterest shop.
25. Pin tutorials on your boards.
26. Integrate your Pinterest account with Facebook’s timeline.
27. Connect your clients Pinterest
28. Create boards for the classes and webinars you teach and present yourself.
29. Create boards for referral sources, affiliates and strategic partners.
30. Use client stories as Pinterest boards
31. Create coupons and add them to your boards.
32. Offer exclusive Pinterest promotions.
33. Run a Pinterest contest.

Share your thoughs and comments on pinterest marketing..

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Silicon India Event Present Start Up City Chennai 2012 for Start Up Companies

The biggest event for Startups is back!

After the resounding success of previous editions in Mumbai, Bangalore and Delhi this time we are back with the Startup city in Delhi on November 5th.

This time Silicon India have over 20 ‘cool startups’ presenting their products and services.

At the event:

• Watch live product demonstrations
• Get a peek into cutting edge technologies
• Lay hands on the best-of-breed solutions
• Meet young, energetic, passionate geeks
• Experience the culture of innovation in small companies
• Listen to Visionary Keynotes and In-depth Panel Discussions.

Confirmed speakers:

• Sridhar Vembu, CEO, Zoho Corp
• Gopal Srinivasan, Chairman & Managing Director, TVS Capital Funds
• Venkatesh Peddi,Assistant Vice President, IDG Ventures India
• Rama Bethmangalkar,Principal , Ventureast
• Kannan Lakshminarayan,Founder & CTO , Vortex
• Rahul Chowdhri,Director, Helion
• Kalpathi S. Suresh,Chairman & CEO, Kalpathi Investments
• Kailash Katkar,Founder, MD and CEO , Quick Heal Technologies
• Amit Patni,Co-Founder & Chairman, Nirvana Venture Advisors

Startups exhibiting at our event this year:

Cogzidel, Consultancy Services, Learn and Publish, Change bad to good, Kode Blink, FarasBee, IPintentio, VIT University, BizSensors, Airpath, Mobi Medha Technologies, GQuotient, Condor Technology Associates,Vivid InfoTech, Empwise, Precious Microtech Pvt. Ltd, Knowlarity Communications

Click on below link to Register FREE.

http://www.siliconindia.com/events-register/startup-city-Chennai-Startup_City_Chennai.html

TIME: 9.30 AM to 5:00 PM
WHEN: February 25th, 2012
WHERE: Green Park, N.S.K. Salai, Arcot Road, Vadapalani, Chennai

This is undoubtedly the biggest event for startups! While we would like to meet you all at the event.

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Bruce Clay Australia’s SEO Factors and Trends report – Download from http://www.bruceclay.com/au/bruceclay_aus_seo_factors_trends_2012.pdf

Its packed full of information on the key factors in 2011 that impacted search engine optimization, including tips on how to address them, plus a look into 2012 trends and how to prepare.

The 25-page SEO factors report is a handy reference guide for professionals and business owners who want a high-level overview of the issues in search marketing that must be addressed for online success.

Some of the highlights of the report include:

• A look into the integration of search and social, and how to ensure your business is prepped for the growing popularity and changes in Facebook, the Google+ community and its business pages, and Google’s +1 button.
• Major changes/collaborations of search engines and what they mean to Web marketing, including the development of Schema.org, the completion of Yahoo’s search data transferred to Bing and the end of Yahoo! Site Explorer.
• How to handle the changes Google is making to improve its search results by targeting low-quality sites, paid link schemes, and duplicate content and “freshness” issues.

The report also highlights some trends to keep an eye on in 2012:

• Why Google’s Panda algo update will only continue to be more and more important in SEO.
• What types of content you need to succeed.
• How big brands will fare over other businesses in the search engine results pages (SERPs).
• Why you can’t ignore Google+.
• The long-awaited adoption of HTML5 into Google’s content.
• The layout of the Google SERP and how it’s evolving to show less and less websites above the fold.
• The growth of mobile search and its impact on things like Google Places, vlogging and the need for mobile-ready sites.
• The rise of new on-page factors in SEO that are becoming more important than ever before.

The report is free and available for download here.

Source : http://www.bruceclay.com/blog/2012/02/seo-factors-and-trends-report-2/

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A question that recently came up was this:

If an incoming link to a site is listed in the footer of an ebook and is in a PDF doc, is that link read as an incoming link with Google?

Yes. Google does count links in PDF files as incoming links.

See the following Google search example:

link:www.adobe.com filetype:pdf

http://www.google.com/search?hl=en&rlz=1B3GGGL_enUS238US238&q=link%3Awww.adobe.com+filetype%3Apdf&btnG=Search

This search combines 2 operaters;

the link: operator and filetype: operator.

Searching for links to www.adobe.com that are only in PDF documents.

The results of the search prove beyond any doubt the answer provided is correct.

“Google does count links in PDF files as incoming links.”

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Focus is to always create high quality, useful content that will please visitors. But your title needs to be compelling and it needs to read well and it should make sense to the reader.

Create content that merits true relevancy and deserves to rank well and stand the test of time.

One of the more advanced approaches involve artificial intelligence and semantics. How easy is it to find words that are truly related based on what a search engine understands by its gathered data?

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For most aspects of living our lives, using a logical approach delivers much better results than taking an illogical approach. Performing certain tasks in a methodical, step by step approach only makes sense, especially in cases where you are taking specific actions to reproduce a certain result over and over again.

However, the process we refer to as keyword research is one place where we can benefit by taking more of an anything goes approach for research. If logic rules in your research (which for most of us it naturally does) then you often discover the same keyword phrase rends that any other logical person might be guessing at or researching.

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• Free entry for SEMPO.org members.
• For non-members, Rs.400 per person. It’s a door donation to meet the expenses towards lunch and logistics.

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An internal link is an in-coming link from within your own site and although it does not have as much weight as an external in-coming link, it still can help.

The Google PR of your internal pages help with internal linking and, therefore, the way you pass and distribute Google PR throughout your site via absolute vs. relative URLs does have a small influence on ranking.

It is always still important to link within your own site in a way that makes sense to your visitors and not just with search engines in mind only.

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Every merchant should create keyword lists for affiliates to work from. A keyword list helps both PPC and natural search affiliates. By defining themes you can reap traffic benefits that your own site does not focus on.

For instance you may sell Ipods and accessories but you cannot expect to hit every keyword or phrase and be in the top spot. Have your website focus on your branding, customer service, unique sales proposition and user-friendly content.

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For link text coming into your Web site, try and focus on you your researched phrase 80% of the time and allow for variance of synonyms about 20 % of the time.

Many times, people only focus on building links to their home page. Don’t forget to deep link to valuable content within your site too.

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One of the single most important aspects of gaining your SEO comfort level is to exercise your skills by reason of use (or practice.)

The easiest way to do this is to create a few of your own high quality informational sites and you can make money at the same time with affiliate marketing. I want to encourage you in this direction because it will set you free in terms of proving to yourself that you CAN do it. The sooner the better.

Too often you have the new SEO focused on selling (before they know for a fact) that they can make a huge impact with their skills. Everything in order.

Do what you need to to prove to yourself you can do the job and then you’ll be ready to offer consultation or take on clients.

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Everyone knows that a Title Tag with your keyword phrase prominently used up front is important.

But did you know that it is also important that the first few prominent words in the beginning of your Title also be unique and original too (for each page.)

One of the things we often see is people have used the same Title throughout their Web site and may be wondering why they have been hit with a duplicate content penalty, even though there is no duplicate content on their Web site.

Keep each Title, Description and Meta Keyword Tag original and focused on the content of the page it applies to.

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Check your pages for opportunity to improve linking effectiveness internally by exploring those hidden little words that you can tend to use sometimes without thinking.

Although we know we need to use very descriptive verbs and phrases, there is often opportunity to improve if you really think to check.

For example try not to use terms within your links such as “Use”

“View” or “click here for more products.”

If you are referring to a phrase like “view the gallery” it is better than just a text link saying “view.”

But try and describe what is in the gallery too and you’ll define it even more.

For Example:

“View the home improvement gallery”

or

“View our wild bird feeder gallery”

On your product category pages, be sure you link to your individual pages with anchor text that truly contains more verbose descriptive terms that are genuinely meaningful.

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The Internet is constantly changing, but remember that the true goal of the search algorithm is to reward useful content and content of value. Invest your energy into creating strategies that are more than just “link building” and “keyword placement.”

Sometimes in our technical studies I wonder if we do not get so caught up in our hunt for new traffic, that we don’t really quite see the bigger picture. Algorithm are not there to work “against” you and keep your content from surfacing.

As important as fine tuning your specific SEO skills are, so is it important to understand that Search Engines are not the enemy, like so many others want you to believe.

You are not waging war against the search engines (in any place but your own mind.) And only that because someone told you that you are at war. It’s not true.

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In your last or current project, are you creating content that your visitor will be GLAD that they found? It’s good to examine our own work from time to time. Give it some thought and be brutally honest with yourself.

Are you creating that immediately assists in filling a specific search for information.

• Content of true merit.
• Something useful.
• Content that you can feel proud you created.
• Something helpful.
• Content of a nature that is so helpful, others may even want to link to it or Blog about it?

Never get tired of exploring new ways to add value to your work and in the future, you’ll notice that much of the junky pages that are thrown together by Spammers in a rush, will simply no longer be able to compete. Not in value, not in ranking and not in productivity.

But the content you create shall stand the test of relevancy for many years.

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Articles are the same as news. They come under the rules that apply to “syndicated content.”

They are both 100% white hat and search engines understand that both articles and news are created for the purpose of “syndication.”

Genuine articles are “written” to be published across many Web sites and they will never be penalized for duplicate content.

Duplicate content penalties primarily are triggered by people who may, for example only use the same content over and over just switching out a few keywords but not really writing anything that is original.

In short, some people are attempting to use the same old content over and over without ever really creating anything new or original.

If you are looking for short cuts, or grey area stuff, then your articles will definitely be penalized by the search engines.

But if you want more proof that search engines believe in and support ”article distribution” and understand the value of “syndication,” then check out the Search Engines “Creative Commons Areas.”

Both Yahoo and Google have Creative Commons areas where they not only will accept your articles but they encourage others to ”search for” and “use your original articles” so long as they follow the terms and conditions under the creative common license.

“If” article marketing was “duplicate content” or truly deemed as Spam, then why would the search engines themselves be offering up and also encouraging you to publish other peoples work?

Writing genuine, high quality articles will never get you penalized for “duplicate content” as long as you are doing it correctly. The search engines understand that both “articles” and “news” are fresh content that is meant for syndication.

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Read more ICC cricket World Cup 2011 Live score updates from ICC Cricket website andCricket Live Score website

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Now a days SEO derive more traffic from many sources and keywords in search engines. Here I have listed some useful link building techniques for internet marketing and SEO professionals. I hope it can derive very good traffic for your website and building back links.

Please Do not use this techniques for spamming purpose.

40 Link Building Techniques:

1. Always put a  signature link in forums that links point to your site.
2. Post links to lot of  social bookmarking sites.
3. Commenting the blog and link back to your site
4. Try to oppose the opinion on everyone or any popular poll. Everyone will argue and link back to you saying you’re wrong.
5. Use Question and Answering Website
6. Use Yahoo and Google Groups and interact with a link to your site in your site signature.
7. Redirect from 404 page into  your homepage
8. Have an opt-in form
9. Review and write feedback for product or company
10. Article Directory Submissions
11. Press Release submissions
12. Use PPC advertising
13. RSS Subscription.
14. Mailing subscription
15. Add a bookmark button on your site.
16. Tell a friend or refer a friend options on your website.
17. Write your niche, information or anything great and email other blogging professional to let them know – there’s a good chance they’ll link to you.
18. Blog directory submissions.
19. RSS feed directories submissions.
20. Classified ad listing.
21. Link baiting for link building
22. Create a profile in more Social networking or community websites
23. Freebie products listing on your website
24. Web directories submissions
25. Create a group on many websites
26. Make business card with website links
27. Affiliate marketing
28. Video sharing submissions.
29. Guest blog posting.
30. Traffic pages creation into squidoo, hubpages and etc.,
31. Use an autoresponder on your mailing list.
32. Link Exchange with your related website.
33. Events marketing
34. Forum posting
35. Create a email newsletter and sending many others followers
36. Conduct a survey and publish the results
37. Purchase PLR Articles for content promotion and marketing
38. Create short and memorable domain name and link back from many other website
39. Put your RSS feed syndication into many sites like Zimbio, hubpages and etc.,
40. Apply to get listed in Google’s News search.
41. Post a blog or article  about celebrities current events

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On the topic of Pay Per Click, remember that there are advantages to using PPC such as Google Adwords. But also consider diversifying your campaigns. Remember that you are not “buying a link” but you are displaying an advertisement.

PPC is not SEO because it is “paid advertising.” but it can compliment your SEO work nicely so long as you are measuring the exact results and determine you cost per click and cost per lead.

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• SEO Tips #109 – Effective SEM ( Search Engine Marketing )

Question:

Is it wise to buy some text links on high PR Web sites?

Answer:

Definetely not. I would never purchase a link on someone elses Web site. I advise against buying text links. There are many people who end up paying money for what they think is a “valuable link” never realizing that there are plenty of scams out there that, look like link, behave like a link but are in fact of zero value.

It’s better to focus on building quality links (build them for your visitors) and avoid all manipulations.

TIPS:
If you have a budget to spend money, why not apply it to something that is legitimate Pay Per Click (PPC.) PPC is paid advertising and it can be very complimentary to your SEO work, as long as you monitor your results.

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Question:

Is it true using hyphens in between your keywords more effective than
using underscores when naming a Web page?

Example:

Is search-engine.html more readable by search engines than for instance search_engine.html?

Answer:

For the answer, read Matt Cutts Blog:
http://www.mattcutts.com/blog/dashes-vs-underscores/

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QUESTION:

Should one submit their URLs to the various regional Googles ?

or

will a submission to the global Google automatically put you in the appropriate regionals?

ANSWER:

Just one to the main site will do. (Straight from Google)

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Have you wondered about which keyword phrase is listed more often in Google?

At Google Fight, you can type in two competing key phrases and see which one is listed more often in the Google database.

http://www.googlefight.com

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Would you like your site to be considered as a Google News source?

Submit to Google News at this URL:
http://www.google.com/support/news/bin/request.py

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What are the two most powerful letters that can be added to a behaviorally related “root word” that will convert a “behavior” into a “tool?”

The Answer:   E R

Example:
ACTION WORDS        TOOLS

Hold   + add E R   =  Holder
Stamp  + add E R =  Stamper
Watch                           Watcher
Clean                            Cleaner
Wash                            washer
Build                            builder
Fix                                fixer
Warm                           warmer
Charge                         charger
Find                              finder

There are hundreds of examples, but hope this makes sense. If this sounds all too complicated. It’s not! You can use Wordtracker to research powerful “action words” to discover what tools are hottest in the marketplace.

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Recently,  Google  launched a new search feature Instant Previews that helps search user find information faster by showing a visual preview of each result.

Before that users determine the best results using the elements of the search results like the title, URL, and description in each result. Now, this instant preview feature find the best results by seeing the visual presentation.

Google Instant Previews - Benefits

• Quickly Compare Results
• Pinpoint Relevant Content
• Interact with the Results Page

How to make good use of  this feature:

• Keep your pages clearly laid out and structured
• Try to avoid interstitial pages, ad pop-ups, or other elements
• Many pages have their previews generated as part of Google regular crawl process.
• Instant Previews does not change Google search algorithm or ranking
• If you are adding the nosnippet meta tag to your pages will cause them to not show a text snippet in the results.
• URLs that have been disallowed in the robots.txt file will also not show Instant Previews.

For more information – Check Google Instant Previews

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Bing is looking for input on Crawl-Delay:

In keeping with Bing themes of rapid change and responding to input and feedback from the webmaster community, Bing webmaster teams are working on future feature planning for the Bing webmaster tools and they would like to hear user and webmasters thoughts in a few areas. They starts from Crawl-Delay.

Today, Bing fully support crawl delay which is specified in robots.txt.

Now Bing are considering creating a tool which allows to directly control the frequency, and perhaps even the timing, of msnbot/bingbot.

A few questions from Bing Team:

1. Do you prefer for us to continue to support crawl-delay in robots.txt?
2. Would you like to be able to control the crawl rate based on time of day?
3. What are the ranges of crawl rate you would like to see if you had control over the time of day?
4. Would you want to turn crawling on/off by time, or just specify different crawl rates based on the time of day?
5. If you had this ability to directly control the crawl rate through a webmaster tool, how often would you adjust the settings?
6. If we built this tool, would you like it to control our fetching directly, or would you rather have the tool output the proper robots.txt entries which you then insert into your robots.txt file?

Feel free to send reply to this post on email to bwmc@microsoft.com

( Source : Bing Webmaster Central Blog )

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When your search engine rankings fluctuate, or even if your site drops from the rankings, don’t panic. Understand that these things happen in this industry, and they WILL happen to you.

They happen to all of us.

What you DON’T want to do is make any changes to your Web pages
because of fluctuations in the rankings or because your site drops out of the rankings. Step back and wait to see what happens.

Monitor your rankings. Watch the industry. Read the news.

In all likelihood, your pages will reappear right back where they should be (or close to those rankings), if you haven’t done anything wrong (such as using spam). Fluctuations in rankings are normal.

Far too many people PANIC in the short term, when they would be wiser
to just take it easy and not start making changes so quickly. Just a word to the wise!

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Remember: when it comes right down to it, “your” Web site isn’t and shouldn’t be designed for YOU. It should be designed for your customers.

What do your customers want to see on your Web site?

As Jakob Nielson of  http://www.useit.com/alertbox/design_priorities.html says, ”You are not the user.”  Web designers spend so much time on things that matter little to the customers. According to Neilson, you need to communicate clearly; provide information the users want; and offer simple page design and navigation.

The above referenced article gives some excellent information that
you’ll want to read.

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SEO Tools and Tutorials Website:

Here’s a great Web site with a lot of cool SEO tools, such as a Similar Page Checker (do NOT use duplicate content); Backlink Anchor Text Analysis (link reputation is one of those “off-page” factors that are so important, particularly with Google); and a Search Engine Spider Simulator (how does your page look to a SE spider?).

http://www.webconfs.com

100 SEO Reference Tools in One Site :

This Web site has over 100 tools that you can use to dig for information
on a URL. There are more nooks and crannies to this site than you
can possibly imagine.

http://www.faganfinder.com/urlinfo/

Adbrite:

Check out the Adbrite where you can purchase advertising through individual or network ads over several thousand Web sites.

Visit: http://www.adbrite.com

KEI Observation Deck:

When is the last time that you checked the KEI Observation Deck for some free keyword observations?
http://www.KEIobservationDeck.com

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Google Dance :

You probably know that Google has more than one database, you can check them all right from here…

http://www.seochat.com/googledance/

Free HTML Reference:

For a free HTML reference guide that you can print out and keep by your computer,

visit: http://html-tags.info/

CSS Tutorial:

CSS can make for much cleaner code, getting rid of the dreaded “code bloat” that we all want to avoid. Is it time for you to learn some CSS?

For a “no cost” CSS tutorial, visit: http://www.w3schools.com/css/

Color Marketing Group :

Do you realize the impact color can have on your Web site? Color can even impact a buying decision! What are the “in” colors for next year?

Visit the Color Marketing Group to learn more:
http://www.colormarketing.org

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Write customer focused content that appeals to your audience.

Remember that your Web site should be focused on your audience first and appeal specifically to a niche interest. When writing your Web copy, you need to dialogue in an appropriate tone and format for the right audience.

Some of the most interesting content will have more appeal if it speaks to your audience in terms like: you can, you might, you will, yours, your and you’re INSTEAD of we, ours, we’re, we will, we can, etc.

This is extremely important when working on sales related copy.

Here are 3 elements to keep in mind:

1. Create content that is original and genuinely useful to your visitors.

2. Create high quality content that engages the visitor serves a purpose.

3. Create truly relevant content that satisfies the user’s initial query.

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Google had updated the SEO starter guide which is published about two years ago. It has translated into 40 languages.

Here’s what’s new in this updated SEO guide:

• Glossary to define terms throughout the guide
• More example images to help you understand the content
• Ways to optimize your site for mobile devices
• Clearer wording for better readability
• Googlebot is back to provide you with some more SEO tips

Here you can download ==>  New version of updated Google SEO Starter Guide [PDF]

( Source : Google Webmaster Central Blog )

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