SEO Tips # 171 – Link Exchange Service
Be very careful about using any kind of “link exchange service” that offers to inflate your link popularity quickly. The one thing you don’t want to do is have the appearance of “unnatural linking” or anything that looks remotely contrived.
Exploding link popularity overnight is bound to get you flagged for penalty.
Link Popularity is very important specially if you want your websites to rank higher in google.;*,