Tips # 1 : Go through your site and look for links where the link text is useless to your site. For example, are you using the phrase “More Info”? Or, “Click here”? Try adding your keyword phrase to those short sentences in this manner: “More info on <keyword phrase>.” This will help build your […]
Are you using link text that contains your keyword phrase on each Web page? In other words, if your Web page is optimized for “English Bulldog puppies,” are you using English Bulldog puppies as link text somewhere on the page? What could you be linking to? -An additional page on your Web site with more
Remember to use supporting words, synonyms, and surrounding text when linking between pages. Allow for at least a 20% topic drift and avoid use the exact same link text (anchor text) to link between all of your pages and Web sites. Avoid building up link reputation that looks unnatural or contrived. If you’re a writer, swap up your bio
We all know the value of using descriptive text within links. Check your pages for opportunity to improve linking effectiveness internally by exploring those hidden little words that you can tend to use sometimes without thinking. Although we know we need to use very descriptive verbs and phrases, there is often opportunity to improve if you really think
Go through your site and look for common statements like: Click here for a quote, or Click here for more information. These are areas where you can include keyword phrases. For example, Click here for a mortgage loan quote, or Click here for more graphic arts information. Be sure to make the entire sentence a