When working on your content remember to “flesh it out” in the re-write process with a few additional synonyms of your focused keyword phrase. You want your article highly focused on your topic, but it should not sound Spamy with the same keywords repeatedly used in an un-natural way. Google loves to see synonyms and antonyms and descriptive related […]
Look through your Web site to see where you’ve used words that have no power, such as “home.” Replace those words with “keyword phrase home,” if appropriate. In this manner, you’re using link text (link reputation) in internal linking on your Web site, which is extremely powerful. Make sure the links are straight text links. If it doesn’t work for
Did you know that every page of your Web site stands on its own? Every page should have a unique title, description, and keyword tag. The description tag should describe ONLY that page. The keyword tag should include keywords for just that page. Include 5-6 keywords, including the main keyword phrase and synonyms of that keyword phrase.
Go through your site and look for common statements like: Click here for a quote, or Click here for more information. These are areas where you can include keyword phrases. For example, Click here for a mortgage loan quote, or Click here for more graphic arts information. Be sure to make the entire sentence a
Search for your most important keyword phrases. Are your rankings “above the fold,” meaning before you scroll down on the page? If not, work hard on getting your rankings above the fold. That’s the most important “real estate” on a Web page.
You don’t have to use your keyword phrase in your domain name. That may be a revelation to some folks, but the keyword phrase in your domain name is just one “piece of the SEO pie,” and an insignificant piece at that. There are over 100 pieces of the pie that go into what makes up the ranking of