When your search engine rankings fluctuate, or even if your site drops from the rankings, don’t panic. Understand that these things happen in this industry, and they WILL happen to you. They happen to all of us. What you DON’T want to do is make any changes to your Web pages because of fluctuations in the rankings […]
Did you know that it is possible to effectively optimize multiple pages for a variety of different “themes” within same Website and gain top rankings for all of your highly competitive keyword phrases? The power of “themes” are “page specific” not “site specific.” Themes are not about “human intelligence” but are about the power of “artificial
Once you have optimized any page, your log files often tell you how people are finding that page. Not just what keywords they are searching for to get there. If you discover that people are using specific keyword phrases that you had not originally thought of, it is in your best interest to further explore those keywords. Hint: More