A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query. The role of keywords was once very central to the function of […]
SEO Ranking Factors 2014 – Correlation Study and Analysis by Search Metrics: The Most importance Ranking factors depends on, Content Technology Back Links Social Signals User Signals Full SEO Ranking Factors 2014 Study – Infographic: Click here for full study explained bt Searchmetrics
Next time you are looking for new ideas in Wordtracker to attract more traffic, try thinking beyond “keyword hunting.” Of course you want to find those great money keywords, but also thing about exploring “topics” that would fit into your site’s interests. Have you ever researched which “tools” are in the highest demand? Have you
Have you wondered about which keyword phrase is listed more often in Google? At Google Fight, you can type in two competing key phrases and see which one is listed more often in the Google database. Have fun!
Your description tags should be around maximum of 150 characters, including spaces. In your description, use your keyword phrase prominently and make a description of the page using important keywords that are actually contained within your readable Web copy. Mix in a little creativity but ensure that your description reads very clearly and also contains a
keyword prominence in your title tag which should be around 8-10 words long, or shorter (Maximum of 75 characters, including spaces). Also remember the value of moving benefits up into the Title tag and creating a compelling title that reads well satisfies the searcher’s initial query.
Look closely at the <head> section of your Web page. The subject, author, copyright, and publisher tags are NOT meant to be used as places to stuff keywords. This is called spam. Never put keywords into these tags in an attempt to influence ranking. You are better to get rid of the tags altogether. They’re
Never use your keywords stuffed in a comment tag. It will not serve any useful purpose and comment tags have not contributed to relevancy in a long time.
You don’t have to use your keyword phrase in your domain name. That may be a revelation to some folks, but the keyword phrase in your domain name is just one “piece of the SEO pie,” and an insignificant piece at that. There are over 100 pieces of the pie that go into what makes up the ranking of
One quick and easy way to see how you are using your keyword phrase “visually” at a glance, is to enter your main keyword phrase into Google’s tool bar and turn on the “hilighter” option. This highlights every instance of your phrase as it is being used on the page. You can glance at it briefly and visually spot
FACT: Did you know that using your keyword phrase in heading text is still influential? Of course you did. But did you also know that there is no difference between the relevancy influence in H1 H2 H3 H4 and H5? Tip: Don’t over-use the H1 heading tag.
In your last or current project, are you creating content that your visitor will be GLAD that they found? It’s good to examine our own work from time to time. Give it some thought and be brutally honest with yourself. Are you creating that immediately assists in filling a specific search for information. -Content of true merit. -Something useful.
For link text coming into your Web site, try and focus on you your researched phrase 80% of the time and allow for variance of synonyms about 20 % of the time. Many times, people only focus on building links to their home page. Don’t forget to deep link to valuable content within your site
Did you know that every page of your Web site stands on its own? Every page should have a unique title, description, and keyword tag. The description tag should describe ONLY that page. The keyword tag should include keywords for just that page. Include 5-6 keywords, including the main keyword phrase and synonyms of that keyword phrase.
Search for your most important keyword phrases. Are your rankings “above the fold,” meaning before you scroll down on the page? If not, work hard on getting your rankings above the fold. That’s the most important “real estate” on a Web page.
SEO TIP on Keyword Research: Always remember that no two keyword phrases ever perform exactly the same. Keywords do not perform the same within different industries. Even the same exact phrase can be easier or more difficult to optimize for, unless you take a variety of things into consideration. Search engines grade on a curve.
Prominence is best described as how close to the beginning of a specific area in which the keyword appears. A keyword or keyword phrase that appears closer to the top of the page or area may often be considered mildly more relevant.