Matt Cutts

Google Penguin 2.0 Update

Google Penguin 2.0 Update rolled out on 22nd May 2013: As per Matt Cutts statemented, in this Google Penguin 2.0 updates refreshed with Google algorithm and this scope of Penguin impact to languages with more webspam. If you would like to report spam sites – Tell to Google Report Here –

SEO Keyword Effectiveness – Hyphens vs Underscores

Question: Is it true using hyphens in between your keywords more effective than using underscores when naming a Web page? Example: Is search-engine.html more readable by search engines than for instance search_engine.html? Answer: For the answer, read Matt Cutts Blog: http://www.mattcutts.com/blog/dashes-vs-underscores/

SEO Tips # 195 – Natural Language Processing or NLP

Natural Language Processing or NLP for short, is an extremely powerful influence to relevancy. Just remember that it does not ever replace good basic optimization factors, but it is something that you can study and apply to specific pages for those occasions where you have very low KEI (Keyword Effectiveness Index) phrases, that are highly

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