A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query. The role of keywords was once very central to the function of […]
SEO Ranking Factors 2014 – Correlation Study and Analysis by Search Metrics: The Most importance Ranking factors depends on, Content Technology Back Links Social Signals User Signals Full SEO Ranking Factors 2014 Study – Infographic: Click here for full study explained bt Searchmetrics
Everyone knows that a Title Tag with your keyword phrase prominently used up front is important. But did you know that it is also important that the first few prominent words in the beginning of your Title also be unique and original too (for each page.) One of the things we often see is people have used the
In your last or current project, are you creating content that your visitor will be GLAD that they found? It’s good to examine our own work from time to time. Give it some thought and be brutally honest with yourself. Are you creating that immediately assists in filling a specific search for information. Content of true merit. Something useful.
Question: Is it true using hyphens in between your keywords more effective than using underscores when naming a Web page? Example: Is search-engine.html more readable by search engines than for instance search_engine.html? Answer: For the answer, read Matt Cutts Blog: http://www.mattcutts.com/blog/dashes-vs-underscores/
SEO Title Tag : The title attribute of a link tag does NOT count toward relevancy AT ALL. However, it can affect your overall keyword density for the page in a negative manner. Get rid of keywords in the title attribute of link tags now. Watch keyword prominence in your title tag which should be
When working on your content remember to “flesh it out” in the re-write process with a few additional synonyms of your focused keyword phrase. You want your article highly focused on your topic, but it should not sound Spamy with the same keywords repeatedly used in an un-natural way. Google loves to see synonyms and antonyms and descriptive related
If you are having difficulty finding good keywords in your research process at Wordtracker, then try using the service a different way than you normally do. We often fall into patterns from habit, so by slightly changing your routine you may just discover something you would have completely overlooked. Remember that the more logically you
Have you wondered about which keyword phrase is listed more often in Google? At Google Fight, you can type in two competing key phrases and see which one is listed more often in the Google database. Have fun!
Your description tags should be around maximum of 150 characters, including spaces. In your description, use your keyword phrase prominently and make a description of the page using important keywords that are actually contained within your readable Web copy. Mix in a little creativity but ensure that your description reads very clearly and also contains a
One quick and easy way to see how you are using your keyword phrase “visually” at a glance, is to enter your main keyword phrase into Google’s tool bar and turn on the “hilighter” option. This highlights every instance of your phrase as it is being used on the page. You can glance at it briefly and visually spot
Tip # 1: Don’t stuff keywords in comment tags. Use comment tags in the manner in which the tag was designed to be used — to place comments about the page itself. Don’t put keywords in comment tags at all. Tip # 2 : Have you ever felt like you were running low on ideas in Wordtracker?
Search for your most important keyword phrase. Carefully study the top 10 results. Which is the best written title? Which is the most captivating? Which grabs the reader by the throat and makes him or her want to click on the link? Is it the #1 ranked result? Not necessarily, is it? Is it your listing? If it’s not
Make sure you are aiming at writing high quality content, (content which is well-written and useful to your visitors.) Thanks to the use of artificial intelligence influences, the better quality of content you write for your visitors, the better you will naturally rank in the future. By the way, here is a tip about gaining visibility to brand new markets,
For link text coming into your Web site, try and focus on you your researched phrase 80% of the time and allow for variance of synonyms about 20 % of the time. Many times, people only focus on building links to their home page. Don’t forget to deep link to valuable content within your site
Did you know that every page of your Web site stands on its own? Every page should have a unique title, description, and keyword tag. The description tag should describe ONLY that page. The keyword tag should include keywords for just that page. Include 5-6 keywords, including the main keyword phrase and synonyms of that keyword phrase.
Search for your most important keyword phrases. Look at your competitors’ titles and descriptions. How do yours compare with theirs? Make sure your titles and descriptions are more compelling and designed to grab the visitors’ attention immediately. Ask for several people’s opinion on this — your opinion may be too biased. If you’re just listing keywords in your title
Search for your most important keyword phrases. Are your rankings “above the fold,” meaning before you scroll down on the page? If not, work hard on getting your rankings above the fold. That’s the most important “real estate” on a Web page.
SEO TIP on Keyword Research: Always remember that no two keyword phrases ever perform exactly the same. Keywords do not perform the same within different industries. Even the same exact phrase can be easier or more difficult to optimize for, unless you take a variety of things into consideration. Search engines grade on a curve.
Here is another tip. This one is not SEO related, but still useful. Here’s a secret that you need to keep in mind for your keyword research. Did you know that you can use negative qualifiers with Wordtracker? For example you can REMOVE certain terms from showing up in your list altogether by placing a (-)hyphen or