What types of links hold good value? Links within your own Web copy tend to have more value than links in your navigation. If a related site links to you and is also includes your keyword in their Title Tag, the link on that will have more benefit than if the Title of the page is unrelated. Initially, […]
Hows your link building going these days? Remember when considering the value of a link is that all links are not handled quite the same. When we ask about things like whether a link is site specific or page specific, it’s a good thing to remember that a search engine does not really see a Web site or even
For link text coming into your Web site, try and focus on you your researched phrase 80% of the time and allow for variance of synonyms about 20 % of the time. Many times, people only focus on building links to their home page. Don’t forget to deep link to valuable content within your site too.
Today online marketing efforts extend beyond with one another. With the accurate coordination, it will be a stroke between search engine optimization (SEO) and social media marketing begins to haze. Marketing strategy is started out exclusively as a means for improving social media visibility are now transitioning into feasible SEO strategies. One of my desired
We all know the importance of building link popularity and link reputation. However, the days of reciprocal linking are over. There are too many pitfalls, so straight reciprocal linking is best left alone. Are you looking for linking suggestions? Get creative with your link building strategies. If you have a travel site, what about creating a special area
Reminder: Link popularity is “page specific,” NOT “site specific.” Which of your important interior pages could use some assistance? Obviously NOT your “privacy policy” or probably not your “about us” page… But take stock and choose any 3 of your “most important” pages today and set a plan to specifically work on increasing some natural link
Link popularity and link reputation is important. But don’t be so obsessed with linking that you build your entire strategy only around link building. Use all of the basic principles to carry your Web site and you may want to do some linking based on what will make sense to your visitors. You are not only just trying
Are you using a measure of “absolute linking” within your Web site? Remember that for maximum benefit with this influence, you want to always have a “plan” or a strategy. You can pass benefit on to your important pages but stay focused on the pages you want to be found. Pages such as you “policies
Today, we don’t really encourage a lot of reciprocal linking but in cases where people are linking to you, you might want to check to see if other Web sites linking to you are using a “no follow” tag or not. If they are, the search engine will and can follow the link but it
If you use Java script based drop down menus, you may want to use text links to ensure the spiders can find all of your pages. Use plain text links if you are using mouseovers, image maps, etc., too. Make sure the engines can follow your links.
Did you know that Google does not encourage the selling or buying of links. Matt Cutts has said that Google is good at spotting them. Web sites that sell links will lose their trust in the search engines. Don’t buy or sell links.
Perhaps you’ve heard that link popularity and link reputation is important. They are important, but don’t become so obsessed with linking that you build your entire strategy only “just around link building.” You want to use all of the basic principles to carry your Web site through and you may want to do some linking
Reminder: Link popularity is “page specific,” NOT “site specific.” Which of your important interior pages could use some assistance? Obviously NOT your “privacy policy” or probably not your “about us” page… But take stock and choose any 3 of your “most important” pages today and set a plan to specifically work on increasing some natural
Tip # 1 : Do NOT stuff keywords into your image Alt tag. Use the Alt tag only for describing what the image is. Keywords in the Alt tag do NOT influence relevency at all. It is important to use every tag for the purpose it was meant to be used. Tip # 2 : Include a
Link popularity and link reputation is important. But don’t be so obsessed with linking that you build your entire strategy only around link building. Use all of the basic principles to carry your Web site and you may want to do some linking based on what will make sense to your visitors. You are not only just trying
An internal link is an in-coming link from within your own site and although it does not have as much weight as an external in-coming link, it still can help. The Google PR of your internal pages help with internal linking and, therefore, the way you pass and distribute Google PR throughout your site via absolute vs. relative URLs
We all know the value of using descriptive text within links. Check your pages for opportunity to improve linking effectiveness internally by exploring those hidden little words that you can tend to use sometimes without thinking. Although we know we need to use very descriptive verbs and phrases, there is often opportunity to improve if you really think