Digital Marketing is also known as Internet Marketing . This type of marketing is refers to different promotional techniques to reach the customer through digital technologies. In other words digital marketing is the promotion of products in the form of electronic media. The objective of digital marketing is engaging customers and allowing them to interact with […]
Who is YOUR “ideal buying audience?” When you write your Web site content, who are you focusing it on? Do you you have one type of customer you prefer to do business with over another? Don’t ever create a page just for the search engines. The search engines aren’t and probably won’t ever be your
Don’t put make the mistake that some people do with the attitude of “throwing everything against the wall” to see what sticks. Use every element of your page for the purpose in which it was designed to be used. For this year, it will be those who put some heart into their SEO work that will experience much longer
Chances are, if you have ever done any article marketing you already know the power of submitting a well written article to a niche or very topic focused directory geared to a specific purpose. For example, one of my personal favorites is that of Evan Carmichael’s site which is focused specifically on the area of business entrepreneurs. This site
Are you aware of the penalties for using hidden text? This out dated technique is Spam. Never try to add keywords or text to a page, in the same color font as the exact background color, thus making text appear hidden. Spam Alert: Don’t EVER use hidden text, hidden links or hidden “anything” on a page unless you
Get creative with your link building strategies. If you have a travel site, what about creating a special area where your clients can post stories, coloring sheets, and pictures of their recent trip? Don’t you imagine your clients would then link to the page devoted just to them? As a bonus, you’re also building valuable
You don’t have to use your keyword phrase in your domain name. That may be a revelation to some folks, but the keyword phrase in your domain name is just one “piece of the SEO pie,” and an insignificant piece at that. There are over 100 pieces of the pie that go into what makes up the ranking of
Tips # 1 : Include your most important keyword phrase in both your title and description tags ONE time. Your title tag should be around 8-10 words long, or shorter (Maximum of 75 characters, including spaces). Your description tag should be no more than a maximum of 150 characters, including spaces. Tips # 2 : Don’t capitalize the first
When you are thinking about what type of content to write for new promotional strategies, always remember that the traffic is not the whole solution. You must also convert your visitors to buyers. Always watch for ways to work with “emotional content” since most people make their “buying decisions” when they are in an emotional state. Your
One quick and easy way to see how you are using your keyword phrase “visually” at a glance, is to enter your main keyword phrase into Google’s tool bar and turn on the “hilighter” option. This highlights every instance of your phrase as it is being used on the page. You can glance at it briefly and visually spot
Tips # 1: If you use drop-down menus on your pages, be sure to include actual HTML links to your interior pages as well. If you rely on your drop-down menus to direct the spiders to other pages on your site, you may be very disappointed when the pages aren’t indexed. Tips # 2 : Do you know
Performing SEO the way you currently perform now, has delivered a certain result. So if your happy with that result, carry on exactly the same way and you should get very similar results. If you are not happy with your results lately, then you must consider changing the way you do things. Same action = same result Different
Create a content rich, informational site which is loaded with quality articles, tips, free advice, and tutorials, and keep your options to buy a product very subtle. The number one reason most people go online is to look up information, so the key is to discover high-demand topics for a niche audience and give your audience exactly what they are
Who is your “target audience”? When you write your Web site content, who are you focusing it on? Have the search engines ever purchased anything from you? Forget the search engines! Focus on your customers! When you write content, write valuable content focused on your customers. Focus on one topic (keyword phrase) only. Your keyword-containing tags should include that one
If you write your content so that it naturally “reads very well,” you will naturally earn some bonus for having created quality content. That I mean content…that reads well to a human being. Use moderation in everything you do. One of the things you need to understand is that “theme based” search engines like Google, are actually using a
Did you know that according to Kelsey Research, as many as 25% of searches online are done for information with the intent of “buying offline” locally. How can you make use of this in your keyword forensics and behavioral research? Think about it. Just a reminder that we have much greater SEO resources available for you in our Members
Did you know that many SEOs wait far too long to take immediate action with creating new pages for high performance keyword phrases that they discover in their research. Please don’t let your creative ideas sit too long but…work to implement your best strategies right away – today. Ask yourself this? What were you going to
Tip # 1: Don’t stuff keywords in comment tags. Use comment tags in the manner in which the tag was designed to be used — to place comments about the page itself. Don’t put keywords in comment tags at all. Tip # 2 : Have you ever felt like you were running low on ideas in Wordtracker?
Tip # 1 : Do NOT stuff keywords into your image Alt tag. Use the Alt tag only for describing what the image is. Keywords in the Alt tag do NOT influence relevency at all. It is important to use every tag for the purpose it was meant to be used. Tip # 2 : Include a
In all of our efforts to write well for the robots, we must remember to also write well for the human brain. Remember that the human brain likes the appropriate use of color. The human brain likes text broken down into manageable chunks or clusters that are easy to read and absorb. Write your copy using all