Once you pages are ranking well, you may want to fine tune your “call to action.” Tips on improving your call to action: Sometimes you may want to include a few testimonials in with your call to action (depending on what it is.) Some people may never visit a separate testimonial page, but sometimes a testimonial well […]
If you are considering a re-design of your Web site…Don’t just think about the new colors and graphics and layout, but also be aware of how the new page structure will impact your search rankings, bookmarks, and inbound links. There are many ways to overcome problems, and the goal is to plan for any problems
Single access pages Which pages are being viewed by themselves, where visitors aren’t even clicking to go to another page? Again, look at these pages carefully to see what you can provide on the page to keep up the interest of your visitors. You’re losing them, and you need to figure out why. If 70-80%
Have you got a few pages that still need some help? I’m talking about pages you’ve been working on, but they’ve just been giving you a few challenges in the rankings for some reason or other and you’re not happy with them. Why not look back and review the last changes you made on them and make
Are you continually looking for new types of content to add to your Web site? One type of content to consider adding is “statistical data.” What is useful or of high interest to your target audience? If the stats aren’t your own, always indicate where you’re getting them. It’s important to quote your source.
Without following every single link on your site, how can you be sure that your pages are simply not found by the search engines? It’s a good idea to include a link to your sitemap on each new high performance page you create.
Tip # 1 : Have you revisited your various products’ sales pages and thought about beefing up the emphasis in your sales copy on the “benefits.” A little change in dialogue can go a long way. Test your ideas and learn what works most effectively for you. Sometimes it’s the tiniest changes in text that make the