Remember that Humans Relate best to Humans Your Web site should contain images of happy, smiling people that help your audience visualize the benefits at a glance. You have probably heard the expression before, to “sell the sizzle.” People relate to peoples faces (particularly the expression in the eyes.) Never make the common mistake that some people often […]
I believe that often when we write fresh new content, our thoughts creatively continue to “work” as the old expression suggests…as we “sleep on it.” This applies especially to creative writing or even just copywriting in general. Try working on two or three different projects over a period of a few days. Don’t be in a big rush
What type of content are you adding to your Web site? Your Web content needs to be good to high quality content that is well-written and engaging. We talk a lot about the richness and value of you providing useful content that hold high-interest for your audience of visitors. Tip: Remember the power of using nostalgia where appropriate.
Create content that has a solid, well written “call to action.” Clearly describe what you want your visitor to do next. Do not assume that anyone will “know” what to do. You must tell them “exactly” what you want them to do in clear, concise, descriptive dialog.