For effective search engine marketing, you need more than just top rankings. Remember to include strong calls to action to compel a response from the reader. But also remember that people often get accustomed to the same type of terminology if it is repeated over and over again. Practice coming up with new ways to […]
Remember SEO principles apply to Press Releases too plus you have the added advantage some increased PR and legitimate link reputation. Make sure and use your important keywords in your link text because when a press release is picked up by multiple publishers or media outlets, remember that it is news. Many people forget that news is 100%
One of my SEO friend recently asked why I place such value on the importance of gaining a solid “SEO comfort level” with skills. It was a good question so I asked them, “what is the alternative to the essence of knowing exactly what needs to be done?” They replied that their philosophy was “more or less throwing all
Conduct some searches for your keyword phrase. Study your title and description and compare it to your competitors. Get the opinion of a few other people as well. How does your listing stack up to your competitors in terms of titles/descriptions that grab the searcher’s attention and pull them into your site. Remember that your
Tips # 1 : Go through your site and look for links where the link text is useless to your site. For example, are you using the phrase “More Info”? Or, “Click here”? Try adding your keyword phrase to those short sentences in this manner: “More info on <keyword phrase>.” This will help build your
Did you know based on eye tracking studies: – Initial eye movement focuses on the upper left corner of the page. – Large blocks of text are avoided. – Lists tend to hold reader attention longer. – Navigation tools work better when placed at the top of the page. – and shorter paragraphs perform better
Optimizing for secondary supporting keywords can be a golden mine because when everybody else is optimizing for the most popular keywords, there will be far less competition (and probably more hits) for pages that are focused on the minor words or synonyms. For example, “real estate in Tamilnadu” might have much less action than “real
How well are you optimizing your pages for additional related “accessories” or “tools” related to your specific product or service? Depending on the type of business you are running, try and explore data that extends “beyond the obvious” but something that you could easily incorporate into your Web site, like an affiliate program that compliments
What type of content are you adding to your Web site? Your Web content needs to be good to high quality content that is well-written and engaging. We talk a lot about the richness and value of you providing useful content that hold high-interest for your audience of visitors. Tip: Remember the power of using nostalgia where appropriate.
Search Engine Optimization in Web Technology View more presentations from Abdul Malick.
Have you thought about optimizing some news about your business this week? You can put your news story out in front of thousands of publishers and editors through the http://www.PRweb.com service. But the question is – what will your uniqie story angle be? There are so many times we get so wrapped up in what our
There are quite a lot of key justifications on why we need to make sure that our website has a very well search engine visibility. Most of the people search the Internet when they would like to find a company, product, service, cause or idea. If your website has no search engine visibility on those
Single access pages Which pages are being viewed by themselves, where visitors aren’t even clicking to go to another page? Again, look at these pages carefully to see what you can provide on the page to keep up the interest of your visitors. You’re losing them, and you need to figure out why. If 70-80%
The newer, inexperienced SEO tends to always try and “rush” their optimization efforts. I often see where new students want to continually “tweak their code” far too often, not allowing adequate time for robots to visit. Best practice is to let the search engine robots run on their own schedule. If you want to make important changes, allow
Have you got a few pages that still need some help? I’m talking about pages you’ve been working on, but they’ve just been giving you a few challenges in the rankings for some reason or other and you’re not happy with them. Why not look back and review the last changes you made on them and make
When was the last time you reviewed Googles Webmaster Guidelines? They do add to and update their info regularly. It’s important to review these guidelines once in a while.
As you build your SEO skills for your “business visibility” on the Web you will build success and can even build a measure of prosperity. Don’t forget to benchmark and celebrate your progress along the way. Your SEO skills make room for your success and the success of others too. Dr. Wayne Dyer puts it this way: “You
Did you know that a page with a high PageRank can be out ranked in the SERPs by a page with a lower PageRank? Remember that. PageRank isn’t the “end all” in SEO. It’s only one piece of the pie.
Look through your Web site to see where you’ve used words that have no power, such as “home.” Replace those words with “keyword phrase home,” if appropriate. In this manner, you’re using link text (link reputation) in internal linking on your Web site, which is extremely powerful. Make sure the links are straight text links. If it doesn’t work for
Did you know there are some huge rewards for updating your Web site consistently on a regular basis. But not just updates alone, also consider adding fresh new original content on a weekly (or even better, if you can manage it) daily basis. When is the last time you created something fresh and original for