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Look closely at the section of your Web page. The subject, author, copyright, and publisher tags are NOT meant to be used as places to stuff keywords. This is called spam. Never put keywords into these tags in an attempt to influence ranking. You are better to get rid of the tags altogether. They’re not
For effective search engine marketing, you need more than just top rankings. Remember to include strong calls to action to compel a response from the reader. But also remember that people often get accustomed to the same type of terminology if it is repeated over and over again. Practice coming up with new ways to
Are you aware of the penalties for using hidden text? This out dated technique is Spam. Never try to add keywords or text to a page, in the same color font as the exact background color, thus making text appear hidden. Spam Alert: Don’t EVER use hidden text, hidden links or hidden “anything” on a
We all know the importance of building link popularity and link reputation. However, the days of reciprocal linking are over. There are too many pitfalls, so straight reciprocal linking is best left alone. Are you looking for linking suggestions? Get creative with your link building strategies. If you have a travel site, what about creating a special area
I believe that often when we write fresh new content, our thoughts creatively continue to “work” as the old expression suggests…as we “sleep on it.” This applies especially to creative writing or even just copywriting in general. Try working on two or three different projects over a period of a few days. Don’t be in a big rush
Challenge yourself! How is your SEO comfort level with highly competitive keywords? Next time you do your keyword research, why not stretch just a little more towards that more competitive keyword phrase. Never stop growing your SEO skills and never stop testing all of your new ideas. Did you know that many SEOs wait far too
Converting visitors to customers may not always be in the forefront of our minds as an SEO (we’re always so busy thinking traffic), but once you start examining methods to convert your client’s visitors to customers, you’ll start to deliver additional value to your clients and you’ll find a full consultancy approach does not go unrewarded. Did you know
Tips # 1: Did you ever want to check 2 different pages to see how similar they are? Remember, search engines don’t like duplicate content. Try this tool: http://www.webconfs.com/similar-page-checker.php Tips # 2: Make sure your top scoring high performance pages include a call to action. This is not difficult or time consuming, but it can make
Think about this…when you examine your Web activity reports: Single access pages Which pages are being viewed by themselves, where visitors aren’t even clicking to go to another page? Again, look at these pages carefully to see what you can provide on the page to keep up the interest of your visitors. You’re losing them, and you need
Here is a tip you can use with Wordtrackers powerful right and left hand word stemming functionality. Try using “comprehensive search” to reveal how any given term is being used within an exact phrase as a whole. TIP: By exploring the plain ordinary everyday terms that may even sound flat and even boring, you may
Are you using a measure of “absolute linking” within your Web site? Remember that for maximum benefit with this influence, you want to always have a “plan” or a strategy. You can pass benefit on to your important pages but stay focused on the pages you want to be found. Pages such as you “policies
Optimizing for secondary supporting keywords can be a golden mine because when everybody else is optimizing for the most popular keywords, there will be far less competition (and probably more hits) for pages that are focused on the minor words or synonyms. For example, “real estate in Tamilnadu” might have much less action than “real
Today, we don’t really encourage a lot of reciprocal linking but in cases where people are linking to you, you might want to check to see if other Web sites linking to you are using a “no follow” tag or not. If they are, the search engine will and can follow the link but it
Google PR is important primarily for in-coming links. The Google PR of the page itself does not have as much influence as it once had to for help in ranking for specific key phrases. However, the PR of an in-coming key word phrase-relevant link does help with ranking for that specific key phrase.
Natural Language Processing or NLP for short, is an extremely powerful influence to relevancy. Just remember that it does not ever replace good basic optimization factors, but it is something that you can study and apply to specific pages for those occasions where you have very low KEI (Keyword Effectiveness Index) phrases, that are highly
Remember that there is real value in performing “consistent” updates to your Web site. Adding freshly-written, original content on a weekly consistent basis will improve the number of times Google comes to visit and crawl your site. Content freshness factors are much more effective than many people realize. Take advantage and make the extra effort
How well are you optimizing your pages for additional related “accessories” or “tools” related to your specific product or service? Depending on the type of business you are running, try and explore data that extends “beyond the obvious” but something that you could easily incorporate into your Web site, like an affiliate program that compliments
Examine your log files for activity on the last few pages you have recently added to your site. Get a feeling for how traffic moving to and through these pages are working for you. Does each page you have recently added have a clearly defined objective? In other words, what is it that you want
Did you know you can purchase the top 10,000, 20,000 or 100,000 busiest keywords from Wordtracker? For pricing on these and other reports, see this page: