If you use Java script based drop down menus, you may want to use text links to ensure the spiders can find all of your pages. Use plain text links if you are using mouseovers, image maps, etc., too. Make sure the engines can follow your links.
What type of content are you adding to your Web site? Your Web content needs to be good to high quality content that is well-written and engaging. We talk a lot about the richness and value of you providing useful content that hold high-interest for your audience of visitors. Tip: Remember the power of using nostalgia where appropriate.
How are your high performance pages converting for you. Here is today’s conversion tip: Are you using the little credit card logos on your page above the fold where the visitors can see them easily without scrolling? These logos as well as the verisign logo or security logos all instill a sense of trust in
What is the next most important aspect to obtaining top visibility for a page? If you guessed “conversion” you are right. How are your high performance pages converting for you. Are there things you could do to help you convert more of your traffic into sales? You bet there are. Over the next few days,
Be very careful about using any kind of “link exchange service” that offers to inflate your link popularity quickly. The one thing you don’t want to do is have the appearance of “unnatural linking” or anything that looks remotely contrived. Exploding link popularity overnight is bound to get you flagged for penalty.
Perhaps you’ve heard that link popularity and link reputation is important. They are important, but don’t become so obsessed with linking that you build your entire strategy only “just around link building.” You want to use all of the basic principles to carry your Web site through and you may want to do some linking
If you are having difficulty finding good keywords in your research process at Wordtracker, then try using the service a different way than you normally do. We often fall into patterns from habit, so by slightly changing your routine you may just discover something you would have completely overlooked. Remember that the more logically you
There is little value in focusing all of your attention on trying to analyze something that is designed for the purpose of constant, continual and nearly perpetual change. Don’t spend hundreds of hours trying to analyze algorithm. Instead, use your time wisely to create fresh original content that is mildly optimized for those low competition
What is the value of accelerating your SEO skills with more accuracy and exactness? * It actually separates you from constantly leaning on third parties for their (often conflicting) advice. * “Time is money” and the more precise and exact you can be in doing your SEO work correctly the first time, it saves you
The newer, inexperienced SEO tends to always try and “rush” their optimization efforts. I often see where new students want to continually “tweak their code” far too often, not allowing adequate time for robots to visit. Best practice is to let the search engine robots run on their own schedule. If you want to make important
The newer, inexperienced SEO tends to always try and “rush” their optimization efforts. I often see where new students want to continually “tweak their code” far too often, not allowing adequate time for robots to visit. Best practice is to let the search engine robots run on their own schedule. If you want to make important changes, allow
In your optimization efforts, it’s wisdom to use the full range of relevancy influences to impact your rankings. Far too many people put much of their efforts into only just “a few” influences that they “think” are most important. Very stable, long term, top rankings come from using a well-defined balance of the basic essential SEO methods. One
Are you continually looking for new types of content to add to your Web site? One type of content to consider adding is “statistical data.” What is useful or of high interest to your target audience? If the stats aren’t your own, always indicate where you’re getting them. It’s important to quote your source.
Avoid the following things which can get you in trouble with search engines: -Don’t use hidden text or hidden links. -Don’t employ cloaking or lightning fast java redirects. -Don’t load up your pages with irrelevant words. -Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
Look through your Web site to see where you’ve used words that have no power, such as “home.” Replace those words with “keyword phrase home,” if appropriate. In this manner, you’re using link text (link reputation) in internal linking on your Web site, which is extremely powerful. Make sure the links are straight text links. If it doesn’t work for