For link text coming into your Web site, try and focus on you your researched phrase 80% of the time and allow for variance of synonyms about 20 % of the time. Many times, people only focus on building links to their home page. Don’t forget to deep link to valuable content within your site too.
One of the single most important aspects of gaining your SEO comfort level is to exercise your skills by reason of use (or practice.) The easiest way to do this is to create a few of your own high quality informational sites and you can make money at the same time with affiliate marketing. I want to encourage
Everyone knows that a Title Tag with your keyword phrase prominently used up front is important. But did you know that it is also important that the first few prominent words in the beginning of your Title also be unique and original too (for each page.) One of the things we often see is people have used the
Check your pages for opportunity to improve linking effectiveness internally by exploring those hidden little words that you can tend to use sometimes without thinking. Although we know we need to use very descriptive verbs and phrases, there is often opportunity to improve if you really think to check. For example try not to use terms within your
In your last or current project, are you creating content that your visitor will be GLAD that they found? It’s good to examine our own work from time to time. Give it some thought and be brutally honest with yourself. Are you creating that immediately assists in filling a specific search for information. Content of true merit. Something useful.
On the topic of Pay Per Click, remember that there are advantages to using PPC such as Google Adwords. But also consider diversifying your campaigns. Remember that you are not “buying a link” but you are displaying an advertisement. PPC is not SEO because it is “paid advertising.” but it can compliment your SEO work
Question: Is it wise to buy some text links on high PR Web sites? Answer: Definetely not. I would never purchase a link on someone elses Web site. I advise against buying text links. There are many people who end up paying money for what they think is a “valuable link” never realizing that there are plenty of
Question: Is it true using hyphens in between your keywords more effective than using underscores when naming a Web page? Example: Is search-engine.html more readable by search engines than for instance search_engine.html? Answer: For the answer, read Matt Cutts Blog: http://www.mattcutts.com/blog/dashes-vs-underscores/
QUESTION: Should one submit their URLs to the various regional Googles ? or will a submission to the global Google automatically put you in the appropriate regionals? ANSWER: Just one to the main site will do. (Straight from Google)
Have you wondered about which keyword phrase is listed more often in Google? At Google Fight, you can type in two competing key phrases and see which one is listed more often in the Google database.
What are the two most powerful letters that can be added to a behaviorally related “root word” that will convert a “behavior” into a “tool?” The Answer: E R Example: ACTION WORDS TOOLS Hold + add E R = Holder Stamp + add E R = Stamper Watch
There are several reasons to use URL redirection: Moving a old site to new domain URL Shortening Mis-type a URL Search Engine Manipulation ( Canonical ) Manipulating visitors The HTTP standard defines several status codes for redirection methods: 300 – multiple choices redirection 301 – moved permanently 302 – temporary redirect ( used to specify
When your search engine rankings fluctuate, or even if your site drops from the rankings, don’t panic. Understand that these things happen in this industry, and they WILL happen to you. They happen to all of us. What you DON’T want to do is make any changes to your Web pages because of fluctuations in
Remember: when it comes right down to it, “your” Web site isn’t and shouldn’t be designed for YOU. It should be designed for your customers. What do your customers want to see on your Web site? As Jakob Nielson of http://www.useit.com/alertbox/design_priorities.html says, “You are not the user.” Web designers spend so much time on things that
SEO Tools and Tutorials Website: Here’s a great Web site with a lot of cool SEO tools, such as a Similar Page Checker (do NOT use duplicate content); Backlink Anchor Text Analysis (link reputation is one of those “off-page” factors that are so important, particularly with Google); and a Search Engine Spider Simulator (how does
Google Dance : You probably know that Google has more than one database, you can check them all right from here… Free HTML Reference: For a free HTML reference guide that you can print out and keep by your computer, visit: CSS Tutorial: CSS can make for much cleaner code, getting rid of the dreaded
Write customer focused content that appeals to your audience. Remember that your Web site should be focused on your audience first and appeal specifically to a niche interest. When writing your Web copy, you need to dialogue in an appropriate tone and format for the right audience. Some of the most interesting content will have
SEO Title Tag : The title attribute of a link tag does NOT count toward relevancy AT ALL. However, it can affect your overall keyword density for the page in a negative manner. Get rid of keywords in the title attribute of link tags now. Watch keyword prominence in your title tag which should be
Today online marketing efforts extend beyond with one another. With the accurate coordination, it will be a stroke between search engine optimization (SEO) and social media marketing begins to haze. Marketing strategy is started out exclusively as a means for improving social media visibility are now transitioning into feasible SEO strategies. One of my desired
Look closely at the section of your Web page. The subject, author, copyright, and publisher tags are NOT meant to be used as places to stuff keywords. This is called spam. Never put keywords into these tags in an attempt to influence ranking. You are better to get rid of the tags altogether. They’re not