Pages Yahoo! Wants Included In Its Index: Original and unique content of genuine value. Pages designed primarily for humans, with search engine considerations a secondary concern. Hyperlinks intended to help people find interesting, related content, when applicable. Metadata (including title and description) that accurately describes the contents of a web page. Good web design in […]
What type of content are you adding to your Web site? The use of humor at times is very powerful. It can be in the form of text, graphics, audio, or video, but just make sure it is good humor tastefully done. People want to feel good on your Web page. Good humor will influence
Are you obsessed with some SEO tool set or software program? Think about “software tools” more as having a very specific purpose (and there are some excellent tools to know about for sure.) But also realize, that the single most important key to understanding SEO in ways that will quickly profit your business, is to
How well do you hear what your customers are saying to you when you dialogue with them? Consider using http://www.Wordtracker.com/moreinfo.html for researching “dialogue patterns.” Did you know that we often communicate differently when we speak to each other, than when we are writing an article or creating content. Some of the simplest, ordinary, every day (even boring little
How many new behavioral trends have you discovered by exploring Wordtracker data? Do you ever feel like you are running low on keywords related to your business? Stop exploring keywords related to your solution or service and start exploring the trends that are related to your audience’s “challenges.” In many cases, we tend to only be focused
When creating new content, you probably have a clear objective for your Web page. What action do you want your visitor to take after they read your content? When researching your customer search trends, try and identify their interests and needs FIRST, instead of being always focused on your objectives. Every Web page should have an objective to be fulfilled
Be careful before you choose to remove a link to an important page within your site. Orphan pages usually end up in Google’s supplementary results, which means they will never show up in the top results. Are your pages suffering any penalties because a broken link you may have missed? Make sure to check your
Did you know that Courier New font looks very similar to an old style typewriter font? Try using the Courier New font on your testimonials to make them look like type-written messages. Another thing you can do for testimonials that are extremely influential is to use “audio testimonials” so that visitors can actually hear the emotion in your customer’s
How are your high performance pages converting for you. Here is today’s conversion tip: Are you using the little credit card logos on your page above the fold where the visitors can see them easily without scrolling? These logos as well as the verisign logo or security logos all instill a sense of trust in
What is the next most important aspect to obtaining top visibility for a page? If you guessed “conversion” you are right. How are your high performance pages converting for you. Are there things you could do to help you convert more of your traffic into sales? You bet there are. Over the next few days,
How many links should you have on a links page or other page of your Web site? Is there any limit or maximum number? Here is what Google advises: “Keep the links on a given page to a reasonable number (fewer than 100). When was the last time you reviewed Google’s Webmaster Guidelines? You should
When looking for new windows of traffic doing your keyword research in Wordtracker what is it that you are usually looking for? Do you take the logical approach of researching the keywords that first come to to your mind? Most people do exactly this same thing. They research the words that are already programmed into
Be very careful about using any kind of “link exchange service” that offers to inflate your link popularity quickly. The one thing you don’t want to do is have the appearance of “unnatural linking” or anything that looks remotely contrived. Exploding link popularity overnight is bound to get you flagged for penalty.
Perhaps you’ve heard that link popularity and link reputation is important. They are important, but don’t become so obsessed with linking that you build your entire strategy only “just around link building.” You want to use all of the basic principles to carry your Web site through and you may want to do some linking
Did you know Google is literally rewarding well-written content the benefit of “true relevancy.” All I mean to say here, is that just by becoming a better “writer” and creating higher quality content, you can benefit from certain elements that are at work behind the scenes. Strive to prepare better content for your visitors and
For those of you interested in the study of “semantics” or Latent Semantic Indexing (LSI) as it relates to which keywords have close contextual relationships to other keywords. Here is an interesting experience. Check out a brand new Search Engine called http://www.quintura.com Not only does it use LSI but it even displays the evidence of how your search
Once you pages are ranking well, you may want to fine tune your “call to action.” Tips on improving your call to action: Sometimes you may want to include a few testimonials in with your call to action (depending on what it is.) Some people may never visit a separate testimonial page, but sometimes a testimonial well
When is the last time you stepped up the value of your content? Give it some thought. Far too often we are thinking only of those search engine spiders. The good news is that fresh new content that is created to be of value for your readers, also makes EXCELLENT “spider food.” Do a little
If you are having difficulty finding good keywords in your research process at Wordtracker, then try using the service a different way than you normally do. We often fall into patterns from habit, so by slightly changing your routine you may just discover something you would have completely overlooked. Remember that the more logically you
There is little value in focusing all of your attention on trying to analyze something that is designed for the purpose of constant, continual and nearly perpetual change. Don’t spend hundreds of hours trying to analyze algorithm. Instead, use your time wisely to create fresh original content that is mildly optimized for those low competition