Does Google count links in PDF files as incoming links or not? – SEO Tips # 335

A question that recently came up was this:

If an incoming link to a site is listed in the footer of an ebook and is in a PDF doc, is that link read as an incoming link with Google?

Yes. Google does count links in PDF files as incoming links.

See the following Google search example:

link:www.adobe.com filetype:pdf

http://www.google.com/search?hl=en&rlz=1B3GGGL_enUS238US238&q=link%3Awww.adobe.com+filetype%3Apdf&btnG=Search

This search combines 2 operaters;

the link: operator and filetype: operator.

Searching for links to www.adobe.com that are only in PDF documents.

The results of the search prove beyond any doubt the answer provided is correct.

Google does count links in PDF files as incoming links.”

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SEO Tips # 334 – Focus on Titles

Focus is to always create high quality, useful content that will please visitors. But your title needs to be compelling and it needs to read well and it should make sense to the reader.

Create content that merits true relevancy and deserves to rank well and stand the test of time.

One of the more advanced approaches involve artificial intelligence and semantics. How easy is it to find words that are truly related based on what a search engine understands by its gathered data?

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Benefits of a Illogical Approach to Keyword Research – SEO Tips # 333

For most aspects of living our lives, using a logical approach delivers much better results than taking an illogical approach. Performing certain tasks in a methodical, step by step approach only makes sense, especially in cases where you are taking specific actions to reproduce a certain result over and over again.

However, the process we refer to as keyword research is one place where we can benefit by taking more of an anything goes approach for research. If logic rules in your research (which for most of us it naturally does) then you often discover the same keyword phrase rends that any other logical person might be guessing at or researching.

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Happy New Year 2012 – Abdul Malick

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Merry Christmas (X-mas) 2011

Merry Christmas 2011

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SEMPO Chennai Meetup 2011 for SEO and Search Marketing Event

SEMPO Chennai MeetUp 2011 – Evolution of SEM and SEO Event

SEMPO ChennaiSEMPO Chennai Meetup is a day long event aimed at bringing together the best minds from the Search Marketing space to talk about search engine advertising, including optimization and marketing issues. This event will feature a few technical sessions and a panel discussion. This event aims to explore the present state and evolution of Search Engine Marketing and Optimization.

When & Where?

The event is scheduled on the 15th of December 2011 in Chennai, and will be held in Cognizant Chennai.

Cognizant Technology Solutions

#5/535, Old Mahabalipuram Road,

Okkiam -Thoraipakkam,

Chennai 600 096

What is SEMPO?

SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. SEMPO provides a foundation for industry growth by building stronger relationships, fostering awareness, providing education, promoting the industry. SEMPO also encourages generating research, and creating a better understanding of search and its role in marketing.

SEMPO’s activities are primarily centered on Education and Awareness. To support its educational mission, SEMPO offers an extensive library of resources, research and articles. SEMPO caters to outreach activities such as Webinars and local education/networking events facilitating its education mission.

To drive Awareness of the value of search and digital marketing, and how to maximize its potential in a marketing mix, SEMPO funds outreach activities, events, and press. SEMPO’s research studies help to quantify the value of Search Marketing and track the industry trends.

Speakers & Agenda

SEMPO Chennai 2011 will feature knowledgeable and awe-inspiring speakers who are thought leaders in their respective industries.In addition the event will also have eminent speakers to address wide variety of topics on digital marketing. The enlightening speeches will include message on: how to improve the effectiveness of your website, advertising opportunities, social search, reputation management and industry trends.

Registration  Fee :

  • Free entry for SEMPO.org members.
  • For non-members, Rs.400 per person. It’s a door donation to meet the expenses towards lunch and logistics.

Share and Invite :

Twitter – You can tweet about the event; please use hashtag #SEMPOCHN

Facebook – You can also follow us on Facebook

For More details – visit SEMPO Chennai websitehttp://www.sempo.in/chennai2011/

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SEO Tips # 332 – Internal Links

An internal link is an in-coming link from within your own site and although it does not have as much weight as an external in-coming link, it still can help.

The Google PR of your internal pages help with internal linking and, therefore, the way you pass and distribute Google PR throughout your site via absolute vs. relative URLs does have a small influence on ranking.

It is always still important to link within your own site in a way that makes sense to your visitors and not just with search engines in mind only.

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Tips for Affiliate Marketing Managers

Every merchant should create keyword lists for affiliates to work from. A keyword list helps both PPC and natural search affiliates. By defining themes you can reap traffic benefits that your own site does not focus on.

For instance you may sell Ipods and accessories but you cannot expect to hit every keyword or phrase and be in the top spot. Have your website focus on your branding, customer service, unique sales proposition and user-friendly content.

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