Project 1 : Luxury Hotel and Restaurant in Dubai, UAE
No. of Pages: 1 Million + Pages
Industry: Travel and Hospitality – Hotel / Restaurant
Target Region: UAE, Saudi, UK, USA, China, Russia, Germany
Target Language: English, Arabic, Chinese, Russian, Spanish, German
Technologies Used: SEO, Google Analytics, Google Search Console, Google Tag Manager, SEMrush, SEOprofiler, Moz, Screaming Frog, Baidu and Yandex webmaster
- Provided a SEO strategy for setting up clear page indexing processes for 6 languages ( English, Russian, German, Arabic, Spanish, Chinese)
- Technical optimization to the site that helped increase search presence.
- In-depth assessment of the data captured from the Search Engine Web Master tools
- Clean-up unwanted and non-existent URLs from XML sitemap and server
- Re-optimized title and meta tags, page speed and fixing canonical to Improve CTR from SERPs
- Responsible for overall Delivery Management, provide end-end support to brand and corporate teams from implementation to reporting and insights of digital tactics
- Analyzed the campaign requirements and created the strategy for paid campaign
- Identified the target audiences and setup ads, landing pages, creative and optimized the campaign with reviewing and refining keywords performance and improved the CTRs by 60% and ROI by 30%.
- Reduced 90% crawl errors and indexed new URLs in major search engines drastically improved
- 99% duplication reduced
- Improved on page speed performance for more than 85% for both Mobile and Desktop.
- Top #1 position for all branded and business keywords in all region major search engines.
- Increased 45% organic search traffic
- Increased conversion rates by 80%
- Increased CTR by 60%
- Customized Offers for loyal customers Leading to increased conversions by 30%
Project 2 : Leading Food and Retail Chain Company in Canada
Industry: Retail and Consumer Goods
Technologies Used: SEO, Google Analytics, Google Search Console, Google Page speed insights, Screaming Frog, ahref, XENU, SEMrush
- Identified target keywords and implemented into website content and optimized
- Identified SEO gaps and fixes 90% high priority SEO issues thru technical audit
- Provided a SEO end to end solutions and roadmap for setting up a process of clear page indexing and also recommends technical changes to the site that helped to increase search visibility
- Setup and configured the Google/Bing webmaster tools and analysed the insights and performance
- Increased the search engine organic traffic by 65%
- Improved CTRs by 80%
- Ensured 100% for indexing and crawling for all webpages
- Improved and maintained 80+ Google page speed score for both desktop and mobile
Project 3 : Leading Airlines Company in Dubai, UAE
Industry: Travel and Hospitality
Technologies Used: SEO, Google Analytics, Google Search Console, Google Page speed insights, Screaming Frog, ahref, XENU, SEMrush
- Airlines company associated websites are migrated from Episerver and AEM environment.
- Engaged to test their website(s) for search engine friendliness and providing the recommendation to the development team based on his finding.
- Provided SEO solutions design, redirection best practices, founding the SEO issues and providing the guidelines to fix these issues to ensure that the site have SEO friendliness and well optimized before go live.
- Successfully completed the project and post live provided the insights for better SEO enhancement.
- On results, the site is well optimized to 100% indexed/crawling the pages without traffic loss.
- Reduced redirection issues and crawl errors by 99%.
- The site organic traffic is getting increased rapidly by 40%.
Project 4 : Leading Cosmetic Retail Industry – APAC Region – E-Commerce
No. of Pages: 100,000 + Pages
Industry: Retail and Consumer Goods / Ecommerce
Target Region: USA, China, Korea, Japan, UAE, Australia
Target Language: English, Chinese, Korean, Japanese
Technologies Used: SEO, IBM Coremetrics, Baidu webmaster, Google Search Console, Google Page speed insights, Screaming Frog, XENU
- The objective of this project is to assess the SEO compatibility of 33 multi-language (Japanese, Chinese, Korean and English) websites in major search engines to ensure all pages have achieved greater visibility.
- Provided Digital Marketing strategy for improving the traffic and leads conversion from multichannel.
- Responsible for overall Delivery Management, provide end-end support to brand and corporate teams from implementation to reporting and insights of digital tactics
- Provided an SEO roadmap for setting up a process of clear page indexing and also recommends technical changes to the site that helped to increase search visibility.
- In-depth assessment of webmaster tool’s data such as crawl errors, URL duplicates and keyword rankings by using that he provided an extensive SEO solutions which helped the site to achieve organic traffic increase, page indexing improvement, easy access of all mobile bots.
- The total number of indexed pages increased exponentially from ZERO to many hundreds in all targeted Search Engines
- URL redirection issues between Mobile and PC versions resolved thereby increasing traffic significantly
- De-Duplication of multiple versions lead to increase in targeted traffic
- 30% MoM increase in organic traffic post the SEO updates
- Improved the business and brand keywords by #1 position for all search engines
Project 5 : Leading Healthcare and Retail Company
Industry: Healthcare
Technologies Used: SEO, Google Analytics, Google Search Console, Bing Webmaster
- Engaged to build a search engine friendly website where all products would attain a good brand visibility across major search engines.
- Identified the business keywords and mapping into respective pages.
- Provided the SEO strategy for website content, keyword research methods, page speed, header tags and competitor landscape mapping.
- The company to gain profitable organic traffic, quality lead generation and lucrative business conversions by more than 150%
Project 6 : Leading Healthcare Industry
Industry: Healthcare
Technologies Used: SEO, Google Analytics, Google Search Console, Google Keyword Planner
- Leading pharmaceutical company has launched their new product website.
- Engaged to build search engine friendly website for this product by optimizing all on page factors and also an implied responsibility of achieving brand visibility within the search engines.
- This ensured that the site was well optimized before the actual launch.
- Achieved within a week’s time of launch, the site is listed in first page of Google for the important brand keywords.
Project 7 : Leading Legal Website Portal Industry in US
No. of Pages: 1 Million + Pages
Industry: Legal Firm
Technologies Used: SEO, PPC, Google Analytics, Google Search Console, IBP tools, Google Ads and optimizer
- Engaged with legal business solutions firm to enhance the search engine visibility of over 500+ law firm websites.
- Lead the project with 5 member SEO team and the primary responsibility was to identify low ranking pages and optimize them for targeted local keywords that would drive relevant traffic.
- Handled the IBP tool for analyzing keywords, site tags, link building activities and improving the traffic and ranking through SEO strategy and also monitoring the online reputation for client.
- Performed a keyword difficulty analysis and added suitable on-page tags to WebPages in the content management system to make them more relevant to search queries. All junk source code including inline Java Scripts and CSS tags were moved to external files, and the page load time was optimized to enhance the crawling frequency of search engine bots.
- Improved the 75%ranking in SERPs for Local search results.
- Improved the page speed score by 80% and increased search engine traffic by more than 60% rapidly.
- Improved CTR by 30% from current performance in PPC campaign (Google Adwords) Increased quality score of keywords and their performance
- Created landing page optimization and resulted to increase the conversion.
- By continually optimized the campaign, helps to increased performance on keywords and cost per click.
- Optimized the Keyword grouping helps to increase CTR from targeted audience.
- The client was highly satisfied with the outcome across scores of websites.
Project 8 : Leading Consumer Goods Company in India – Local SEO, PPC, Content Marketing, Social Media and Consulting
Industry: Consumer Goods
Target Region: India
Technologies Used: SEO – SEMrush, Google search console, BrightEdge, PPC – Google Ads, Social Media Marketing – Radian 6, Digimind and Google Analytics
- We have provided digital media roadmap with strategies to increase traffic, reach, CTR through multiple channels and provided SEO solutions with multilingual search engine best practices and guidelines with location specific optimization.
- PPC Strategies and solutions were delivered through PPC implementation and roadmap, CTR improvement, Campaign optimization report and success metrics
- Leverage social and mobile environments to increase brand awareness and advocacy and collaborate with end users for products and service improvement.
Project 9 : Leading Real Estate company in USA – Adobe Target and Google Optimize
Industry: Real Estate
Target Region: North America
Technologies Used: Adobe Target, Google Optimize, Google Tag Manager and Google Analytics.
- Helping to deliver and improve the end customer experience across client’s digital channels, leveraging Adobe Target Platform
- Delivered against the website optimization and customized experience strategies across the website and other touch points.
- Landing Page Optimization and Personalization with A/B Testing, Multivariant(MVT) and Experience Target(XT).
- Configure and executed the Adobe Target to build Multi-channel campaigns
- Debug, troubleshoot, and fix the configuration and integration issues.
- Diagnose and troubleshoot technical issues related to delivering custom site experiences
- Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence.
- Improved the customer experience, bounce rate and increased on conversion and CTR.
Project 10 : Leading Tamil Magazine Online Portal
Industry: Media / Magazine / Daily Paper
Target Region: India and Worldwide
Target Language: Tamil
Technologies Used: SEO, Google Analytics, Google Search Console, SEMrush, Moz, and Screaming Frog
- Provided a SEO strategy for speed indexing and ensure all the URLs are indexing on time.
- Technical optimization to the site that helped increase search visibility.
- In-depth assessment of the data captured from the Search Engine Web Master tools
- Clean-up unwanted and non-existent URLs from XML sitemap and server
- Re-optimized title and meta tags, page speed and fixing canonical to Improve CTR from SERPs
- Reduced 100% crawl errors and indexed new URLs in major search engines drastically improved
- 100% duplication reduced
- Top #1 position for all branded and business keywords in major search engine.
- Increased 160% organic search and 100% direct traffic in 6 months.