Remember: when it comes right down to it, “your” Web site isn’t and shouldn’t be designed for YOU. It should be designed for your customers.
What do your customers want to see on your Web site?
As Jakob Nielson of http://www.useit.com/alertbox/design_priorities.html says, “You are not the user.” Web designers spend so much time on things that matter little to the customers. According to Neilson, you need to communicate clearly; provide information the users want; and offer simple page design and navigation.
The above referenced article gives some excellent information that
you’ll want to read.