E-Mail Marketing Strategy for Local Business




E-Mail Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers. Being this is old marketing way, still it have its own way to increase sales and more sales.

Here are some E-mail Marketing Strategies to build the quality traffic to your business.

  1. Easy Sign Up

Place a sign-up box on the company’s website and add a link to the email-marketing signup page on the organization’s social media profiles. This can serve to drip feed a steady list of new prospects.

  1. Place a Attractive line @ Subject

Start with a compelling proposition: a teaser, giveaway or discount. Try to hook readers from the beginning so they’ll read till the end. Oh, and do this so the email isn’t snagged by the spam filters.

  1. Stay compliant

Stay on the right side of the email service providers. Do not violate the Controlling the Assault of Non-Solicited Pornography and Marketing Act. Email service providers offer tools and learning resources use them.

  1. Build audience

What sources are generating the most responsive audience members, the kind who open, read and click on the links of newsletter? Work further on those sources to build the company’s email newsletter list. Try a double opt-in process since it ensures that the subscriber truly wants to read the content and the newsletter will go to a working email address.

  1. Use best practices

The most effective calls-to-action go above “the fold,” the area of the message that shows up on a computer screen, without a user needing to scroll down. Also emails without a lot of images generate a higher return on investment.

  1. Provide Crisp Content

Test and tweak until arriving at a satisfactory combination of format, structure and tone. Brevity is valuable; learn to say more with fewer words. Readers might just scan an email newsletter. Pack in words with special meaning and use subheadings.

  1. Keep the Subscribers in Touch

Use automated replies. Auto-replies are time-savers, providing useful information, nudging readers toward downloads, reminding them about free offers- all while generating information on subscriber behavior. In this technology world, lots of companies were offering solutions for these along with Customer – Relationship – Management.  Avail those and keep your subscribers be in touch.