User Expectation or UX is about your website visitor interact with your websites. Which means that user gets idea about your websites on browsing through your website. Basically it is all about the communication
between visitor and the websites. If you have correct SEO but have nagging user experience, it will increase bounce rates. Engage your visitors to land on your websites.
Suppose if you hold on SEO in favor of better user experience, search engines will not able to properly understand and index your websites and its pages. Finally your website’s visibility will decrease and potential customers will not be able to find you on the Search Engine Results Page (SERP).
Some important steps to create a balance SEO with User Experience
- Work on website’s Appeal
Increased bounce rate gives poor website design ie.brings the visitor to your websites may not reflective of the content and nature of your webpage. Achieve your website by visually appealing, informative and easy to navigate. Ensure that your website should reflect the user expectation.
- Simplify Your Navigation
Complex navigation confuses the crawlers and prevents them from properly understanding, indexing and ranking your content. So simplify your navigation panel by understanding your target audience what they expect when looking your websites. Create the navigation panel as simple title and minimum number of section so that the visitors know exactly what they will get when they click through.
- Start with Responsiveness
Your must be responsive to mobile friendly. Google is factoring mobile friendliness of your websites while ranking i.e. it should be adaptive to their screen size.
- Use Keywords Naturally
Keyword research increases the visibility of your website and its content in search engine. Avoid using plenty of keywords by creating and publishing content that reads naturally. Target the specific keywords by using in URLs, alt tags and title tags, where they can naturally appear in the text.
- Create Valuable Content
Periodically update your content that must be valuable, so naturally it increase visibility of your websites in search ranking and chance of increasing on page optimization. By creating valuable content for your website you will retains your valuable customer and chance of increase your business.