India’s Internet Users Defined – Indian Languages Key Behavior Aspects
– A nation with over 1600 dialects has 30 languages spoken by more than a million native speakers each.
– The Indian Constitution recognizes 22 official languages
Internet by Indian Language Users – Key Behavior Aspects
தமிழ் – இந்தியாவில் அதிகமாக இணையதளத்தில் பயன்படுத்தப்படும் மொழி.
Tamil has highest internet adoption levels followed by Hindi and Kannada among the Indian language users.
68% of Internet users consider local language digital content to be more reliable than English language
Language wise internet adoption levels for Indian language users – 2016
Tamil – 42%
Hindi – 39%
Kannada – 37%
Bengali – 34%
Marathi – 34%
Telugu – 31%
Gujarati – 28%
Malayalam – 27%
Around 35% of Indian language internet users access government services classifieds, news and payment services.
Rural Indian language internet users have higher engagement levels in India.
99% of Indian language users access internet through mobile devices.
By 2021 – The number of Hindi internet users will be more than English users.
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