Are you using link text that contains your keyword phrase on each Web page?
In other words, if your Web page is optimized for “English Bulldog puppies,”
are you using English Bulldog puppies as link text somewhere on the page?
What could you be linking to?
-An additional page on your Web site with more information about English Bulldog
puppies;
-A product page where you’re selling English Bulldog items;
-A page containing pictures of English Bulldog puppies;
-Yes, you could be linking to another site, but only if you want to
send your customers to another Web site.