Today’s tip is actually the first in a series to get you to stop and think about the value of the content that you create for your Website.
Create content that serves your customer’s needs FIRST and your own needs second.
Far too often, our focus is so narrowly limited to just our own objectives for a Web page. One powerful tip is to first research the specific needs of your customer (within a niche) and then deliver up high value, based on your research and give the searcher EXACTLY whatever it is that THEY want, first.
Think about it – try it out and see what happens when you meet the client’s interest first, before introducing your own objective. Does it work? You bet it does.