SEO Tips # 163 – News Related Content

Did you know that news related content is 100% white hat?

Many people have never really tapped in to the potential of writing “newsworthy stories” about their business for the purpose of exposure in the search enginenews feeds.

When is the last time you produced a press release about some excitingnews in your company?

Did you know that you can actually get exposure in Google andYahoo news feeds within just 48 hours?

That’s right. Not only canyou get your story published quickly but depending on how good yourstory is, you may actually get published by hundreds of other mediaoutlets.

All of your SEO skills apply to working with news too!

When is the last time you produced a press release about some exciting news in your company?

TIP: Think about the impact of your link reputation here if it is linking back to you from hundreds of publications.

Will you be penalized for duplicate content?

Absolutely not, because news is 100% white hat. Search engines understand that news is meant to be syndicated across the Web.

When doing press releases remember that you must think in terms of news, not sales.

Editors and publishers are looking for good legiitimate news. If you give it to them, you may even be contacted for a larger story to be published in their print publications too.

What do publishers watch for?

– Legitimate news

– Background stats

– Human interest

– Seasonal interest

– Well-written humor

– Industry specific news

– Hard news related to real world events