SEO Tips # 170 – Link Popularity and Reputation

Perhaps you’ve heard that link popularity and link reputation is important.

They are important, but don’t become so obsessed with linking that you build your entire strategy only “just around link building.” You want to use all of the basic principles to carry your Web site through and you may want to do some linking based on the look of the “competitive landscape” for your keyphrase.

You also want to build links based on what “makes sense” for your visitors.