When creating new content, you probably have a clear objective for your Web page. What action do you want your visitor to take after they read your content?
When researching your customer search trends, try and identify their interests and needs FIRST, instead of being always focused on your objectives. Every Web page should have an objective to be fulfilled but sometimes you can get tremendous conversion improvement if you put “your objective” to the back. It does not have to come first.
Stop and go back and consider meeting the visitor’s needs FIRST
then offer them something that compliments their circumstance or
provides a solution to their circumstance.