How well are you optimizing your pages for additional related “accessories” or “tools” related to your specific product or service?
Depending on the type of business you are running, try and explore data that extends “beyond the obvious” but something that you could easily incorporate into your Web site, like an affiliate program that compliments your current products or services.
Be sure to research related online tools and other resources that you could be optimizing for, such as calculators, tests, profiles, maps, driving directions or other important related possibilities.
Good keyword research with an open mind, often pays off in real nice profits if you explore just a little deeper than your competitor has.