SEO Tips # 192 – Benefit that your content is offering

Have a look at the most recent page you are working on. Can you identify just one single benefit that your content is offering?

Whether it might be a “special low cost” or perhaps the product you sell is a “time saver.” Think about how you can possibly move whatever the benefit is, right up into your Title tag where you will have it visible within the search results.

The result should be a Title that includes your keyword phrase but also reads well and compels the reader to take action and choose your link over other competing links regardless of where you rank in the top 10 results. By highlight a benefit or trigger into your Title tag, you can increase your click through ratio for the page.

Write in a compelling fashion and try to get your triggers and benefits right up in the Title for searchers to see.