Tips # 1 :
Go through your site and look for links where the link text is useless to your site. For example, are you using the phrase “More Info”? Or, “Click here”?
Try adding your keyword phrase to those short sentences in this manner: “More info on <keyword phrase>.” This will help build your internal link reputation and link popularity.
Tips # 2:
Your visitors look at images, so consider putting a thought-provoking caption under your images. Makes it sales worthy and clickable, when possible.