For effective search engine marketing, you need more than just top rankings.
Remember to include strong calls to action to compel a response from the reader.
But also remember that people often get accustomed to the same type of terminology if it is repeated over and over again. Practice coming up with new ways to describe a “call to action” so that it still delivers value, but does not get ignored. The same is true when describing a special bonus or a guarantee.
Work to make your “calls to action” memorable. Make them stand out on the page.