Remember that Humans Relate best to Humans
Your Web site should contain images of happy, smiling people that help your audience visualize the benefits at a glance. You have probably heard the expression before, to “sell the sizzle.”
People relate to peoples faces (particularly the expression in the eyes.)
Never make the common mistake that some people often do by only just showing your product. But show the product with the impact that a lifestyle graphic may portray reflected in the emotion of the individual using your product.
Use natural lifestyle graphics depicting the benefits of your products or services and drawing attention to how your business differs from the rest.