When you are thinking about what type of content to write for new promotional strategies, always remember that the traffic is not the
whole solution.
You must also convert your visitors to buyers. Always watch for ways
to work with “emotional content” since most people make their “buying decisions” when they are in an emotional state.
Your promotions need to make the visitor FEEL good. Consider at times
where the use of humour might be incorporated or perhaps the warm fuzzy
feelings produced by the tone of your writing. This is a secret that
traditional advertisers have been using for years successfully.