Avoid the following things which can get you in trouble with search engines: -Don’t use hidden text or hidden links. -Don’t employ cloaking or lightning fast java redirects. -Don’t load up your pages with irrelevant words. -Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
Next time you are working on an important sales letter, remember to spend at least 50% of your time working on that all important headline text. This includes both the Title Tag and your main <H1> Header on the page. Little changes to Heading text can make huge impacts with a little thought.
Did you know that a page with a high PageRank can be out ranked in the SERPs by a page with a lower PageRank? Remember that. PageRank isn’t the “end all” in SEO. It’s only one piece of the pie.
Look through your Web site to see where you’ve used words that have no power, such as “home.” Replace those words with “keyword phrase home,” if appropriate. In this manner, you’re using link text (link reputation) in internal linking on your Web site, which is extremely powerful. Make sure the links are straight text links. If it doesn’t work for
Don’t over use your keywords phrase in ALT text. Use every tag for the purpose in which is was specifically designed to be used by the W3C. ALT text should be used to describe images. Alt text was created to help describe an image to those who may need to use a reader. They were not designed
Did you know there are some huge rewards for updating your Web site consistently on a regular basis. But not just updates alone, also consider adding fresh new original content on a weekly (or even better, if you can manage it) daily basis. When is the last time you created something fresh and original for
Did you know that it is possible to effectively optimize multiple pages for a variety of different “themes” within same Website and gain top rankings for all of your highly competitive keyword phrases? The power of “themes” are “page specific” not “site specific.” Themes are not about “human intelligence” but are about the power of “artificial
Did you know that you can use Google’s keyword research tool which suggests keywords “related” to the term/phrase you enter. Also it shows you relative search volume by month and comparatively. Give it a try here. It’s free and no account is required to use it: With Site Related Keywords, the tool tells you what
Have you ever wanted to see relative search volume over time plus some demographics on Google? With Google Trends you can compare multiple phrases by entering several phrases separating the words/phrases by using a comma. Give it a try at:
On the topic of Pay Per Click, remember that there are advantages to using PPC such as Google Adwords. But also consider diversifying your campaigns. Remember that you are not “buying a link” but you are displaying an advertisement. PPC is not SEO because it is “paid advertising.” but it can compliment your SEO work nicely so long
Question: Is it wise to buy some text links on high PR Web sites? Answer: Definetely not. I would never purchase a link on someone elses Web site. I advise against buying text links. There are many people who end up paying money for what they think is a “valuable link” never realizing that there
Question: Is it true using hyphens in between your keywords more effective than using underscores when naming a Web page? Example: Is antique-furniture.html more readable by search engines than for instance antique_furniture.html? For the answer, read Matt Cutts Blog: http://www.mattcutts.com/blog/dashes-vs-underscores/
Create content that has a solid, well written “call to action.” Clearly describe what you want your visitor to do next. Do not assume that anyone will “know” what to do. You must tell them “exactly” what you want them to do in clear, concise, descriptive dialog.
QUESTION: Should one submit their URLs to the various regional Googles, or will a submission to the global Google automatically put you in the appropriate regionals? ANSWER: “Just one to the main site will do.” (This tip..straight from Google’s mouth)
Have you wondered about which keyword phrase is listed more often in Google? At Google Fight, you can type in two competing key phrases and see which one is listed more often in the Google database. Have fun!
Would you like your site to be considered as a Google News source? Submit to Google News at this URL:
Are you aware of your customer’s “high interest” topics? How much are you allowing yourself to explore outside of the “keyword hunt” mindset? It’s not just “keywords” or “keyword phrases” but are you tapping into the customer’s marketplace needs and interests? You can use Wordtracker to explore the worlds’s searching behavior and build that content
By Ann Smarty ( Source : Search Engine Journal ) Some tips on how to search effectively for Link Building : keyword sponsors keyword sponsorship keyword sponsor charity keyword benefactors keyword donate keyword donations keyword donors keyword “add url” / “add * url” keyword “add site” / “add * site” keyword “add website” / “add
Who is YOUR “ideal buying audience?” When you write your Web site content, who are you focusing it on? Do you you have one type of customer you prefer to do business with over another? Don’t ever create a page just for the search engines. The search engines aren’t and probably won’t ever be your
When is the last time that you checked the KEI Observation Deck for some free keyword observations? Be sure to check the archives too – it’s free!