Branding is Essential for B2B websites :
A few statistics on below infographic that shows you that why branding is important to drive long-term growth and increase sales.
- 77% of B2B marketers say branding is crucial for growth.
- 80% of consumers say they are more likely to purchase from a brand that offers personalized experiences.
- 82% of investors say name recognition is an important factor guiding them in their investment decisions.
- 43% of customers spend more money on brands they are loyal to.
- Most B2B buyers are already 57% of the way through the buying process before the first interaction.
- 90% of buyers say they’re likely to buy again from a vendor that had a superior mobile experience.
- A personalized web experience can increase sales by 19%
- 73% of B2B buyers say they want a personalized, B2C-like customer experience.