Digital Marketing :
Search Engine Optimization (SEO):
Search Engine Optimization (SEO) can be defined as an art or science to create presence in SERPs of major search engines such as Google, Yahoo, Bing, and so on. It can also be defined as an efficient tool to target potential customers to meet the search engine standards.
Statistics: A recent survey revealed that 70 million Indians use the internet and use Google billion times a month.
From such data we are able to conclude that both Search Engine Marketing (SEM) and SEO rules the internet. This is because they are the most potent tools in the field of online advertising.
Why SEO or Digital Marketing is more important for professional or business people?
- Marketing professional entrusted with the responsibility of promoting their company’s or clients’ web sites.
- Webmasters / web development professionals wanting to increase traffic to their web sites via search engines.
- Business owners wanting to learn how to promote their business from web sites on the search engines.
- Web site professionals / individuals / company wanting to offer search engine marketing services to their clients.
- Digital Marketing professionals / SEO professionals wanting to improve their industry skills.
- Copywriters / Content writers wanting to learn how to write in a way that attracts search engines to make it more appealing to readers.
- Retirees / Home makers who want to build their second job or willing to work part time to enhance their future and lead an independent life style
Why Choose Digital Marketing or SEO as Your Career :
- High demand for Digital marketing / SEO services
- Large number of people / professional have made a great success in their digital marketing career
- Digital marketers earn good profit !
- Challenging Career
- The perfect next step if you come from marketing or advertising career
- Learn, Learn and Learn – Lots of Learning
- Digital marketing and SEO is already recognized as a career globally
- Recognized by pioneers such as Google, Yahoo, Microsoft, and so on