Write customer focused content that appeals to your audience.
Remember that your Web site should be focused on your audience first and appeal specifically to a niche interest. When writing your Web copy, you need to dialogue in an appropriate tone and format for the right audience.
Some of the most interesting content will have more appeal if it speaks to your audience in terms like: you can, you might, you will, yours, your and you’re INSTEAD of we, ours, we’re, we will, we can, etc.
This is extremely important when working on sales related copy.
Here are 3 elements to keep in mind:
1. Create content that is original and genuinely useful to your visitors.
2. Create high quality content that engages the visitor serves a purpose.
3. Create truly relevant content that satisfies the user’s initial query.