A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The pages of results that you will see are the SERPs. There are basically three main components of SERP: the actual search query, organic SERP listings, and paid SERP listings. Organic SERP listings are the natural listings generated by search engines based on a series of metrics that determines their relevance to the searched term. WebPages that score well on a search engine’s algorithmic test show in this list. These algorithms are generally based upon factors such as the content of a webpage, the trustworthiness of the website, and external factors such as backlinks, social media, news, advertising, etc. To receive a strong flow of organic traffic, a website needs to have a solid presence in SERPs. Before trying to get SERP for your website, just know the factors which are contributing to increase SEO Rankings of a website. By clearly knowing this alone we can make the perfect way.
Here the infographic by Ben Norman to list the factors in SEO which are contributing to improve SERPs of a website.