The mobile web refers to access to the worldwide web, i.e. the use of browser-based Internet services, from a handheld mobile device, such as a Smartphone or a feature phone, connected to a mobile network or other wireless network. Mobile phone connections are increasing more rapidly than purchases of any other consumer product also mobile surfing get increasing. Currently mobile users finding difficulty with the search result full view i.e results will be with page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content. To overcome this google going to add a “mobile-friendly” label to our mobile search results.
This change will be rolling out globally over the next few weeks. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
If you want to make sure that your page meets the mobile-friendly criteria:
- Check your pages with the Mobile-Friendly Test
- Read our updated documentation on our Webmasters Mobile Guideon how to create and improve your mobile site
- See the Mobile usability reportin Google Webmaster Tools, which highlights major mobile usability issues across your entire site, not just one page
- Check our how-to guide for third-party softwarelike WordPress or Joomla, in order to migrate your website hosted on a CMS (Content Management System) to use a mobile-friendly template
The tools and documentation above are currently available in English. They will be available in additional languages within the next few weeks.
Source info link: Google webmaster central blog