When you are building a business, you may hear many words that are difficult to understand and differentiate without the proper knowledge. The two important words of those kinds are marketing and branding.
So now in this article, we’ll break down the difference between marketing and branding in a simple manner.
If you want your business to succeed you need to understand the key difference between them and use it in an effective way.
In the simple way marketing is the set of tools, process and strategies that we commonly use to promote our products, services or the company. In the other end branding is the unique marketing practice of shaping your brand through the user attractive logo, website and the brand style guidelines.
Points to Make you Clear
Marketing generally does the first step of getting customer attention, branding is the way to sustain the attention for a long period of time.
When marketing drives sales branding brings recognition and loyalty.
Branding is always first and the marketing is second. Because branding will indirectly help you to succeed in your marketing.
There is nothing wrong in saying this, the marketing strategy that we use to market your business are temporary. Every marketing technique has its own beginning, end and the middle. But the branding is forever.
Whatever may be the stage you are in your business, you are always going to think unique in the way to define who you are. So, now you are automatically entering into the thoughts to create the brand for your business.
Imagine a situation you are marketing the bad brand. This will never succeed even if you are an expert having the knowledge in recent marketing strategy.
So if marketing is the process of breathing, then branding is the oxygen. One is not going to do the best without the other.
A good marketing person spends equal attention to both branding and marketing.