Let’s have a look at social media in 2020, so you can get a clear idea of the big social media trends for this year.
According to one survey, advertising spends on social media will surge north of $102 billion in the next twelve months. There’s no alter opinion that social media plays as much about business and profits as it is about connecting people.
Top Priority for Data security:
While Facebook is still a force, when the personal data of Facebook users are released without their consent, NBC reported that Facebook experienced a 66% drop in consumer trust.
After this occurrence, the necessity for paid social media marketing efforts to become increasingly transparent, and data security has become a top priority for most companies ever since. In 2020 new privacy laws expected to follow,
Many brands shift their thinking from striving to attain the greatest possible reach to focusing on quality engagement by transparent. They are favoring the respective community building through meaningful conversations with smaller groups. That is achieved by sharing insightful and valuable content etc.
Online data collection through behavioral tracking is vital, and one-on-one communications on a large scale may become the best opportunity for marketers to achieve it.
Growth of video stories:
One of the biggest social media trends in 2020 will be the rise of the Stories format. It is in the order of content is now available on Facebook, Instagram, WhatsApp, YouTube.
The growth of video stories in 2018 was fifteen times as fast as conventional social media feeds. video content provides excellent opportunities for marketers to engage followers.
Brands can demonstrate a certain authenticity by going live. Choosing to present a video live tells followers that the brand is open, honest, and willing to present itself as it is – warts and all.
Live video is not a novelty by any means, but it has seen consistent year over year growth.
- 89% of video marketers say video generates good ROI.
- 83% of video marketers say video improves lead generation.
- 87% of video marketers say video boosts traffic to their website.
Live videos offer a unique and powerful way to connect with your audience and deepen the relationship between your brand and its followers.
Social Commerce will be Prioritize:
Social media platforms compared to the average online consumer. The vast majority of this online shopping is done on visual platforms like Instagram and Snapchat.
It is truth, 2020 may be a breakthrough year for social commerce. Research indicates that 42% of people aged 18-34 claimed to use social commerce regularly.
When online shoppers can buy products directly within their social media feeds, it offers a much better user experience, especially on mobile devices. As e-commerce businesses aim to leverage the strategy to create a smoother customer journey that drives sales and customer satisfaction.
AI Will Dominate Customer Service:
Just a few years ago, the concept of customer service chatbots seemed to be very far. Even harder to believe was the notion that customers would actually want to communicate with a chatbot instead of a person.
In 2020, chatbots are much smarter and faster, as advances in AI technology have transformed the software into a real asset that can enhance any business.
90% of companies reported faster complaint resolution times with AI chatbots
56% of consumers preferred to contact businesses by text message as opposed to calling customer service.
Chatbots can reduce customer support costs by 30%.
AI chatbots don’t need breaks and don’t get overwhelmed dealing with multiple customers at the same time. As technology improves, more businesses will adopt it into their social media strategies.
CEO’s and Executives on Social Media:
With transparency, openness, and trust poised to remain business watchwords for the foreseeable future, we expect to see an ever-increasing number of CEOs and top executives becoming publicly active on social media. Today, those who are ignoring social media or aren’t leveraging it well are missing out on a competitive edge.
CEOs who are accessible, demonstrate leadership, and are interested in engaging with their customers’ feedback (both good and bad) go a long way towards building goodwill and improving the company’s overall reputation.
The younger generations prefer videos, interactive content, and augmented reality (AR) apps like Snapchat rather than the traditional social media of Facebook and text posts.
If businesses are going to maintain their edge in 2020, marketing teams need to keep up to date with social media trends and embrace new ideas and technologies like social commerce and AR.