Starting Up a Business-Choose the Right Social Media Platform

Engaging in social media has been the evoking and latest trend among businesses. Being established in social media takes time and resources, because many find it difficult to maintain and manage separate accounts. But practically it would be more effective if you can maintain the needed ones according to business purpose and plan than spreading the firms’ resources in bits and pieces over many platforms.

Before choosing the platform for building up your organisations social performance you must know few things beforehand. A step by step analysis on the following can help you make an effective plan.

  • Who are your audience?
  • How to reach them?
  • What is your ultimate goal?

Given below is a statistical study on which social media impacts accordingly based on different purposes and demographics.

comparative study on social media platform_infographic

The infographic represents a comparative study between Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, and Google plus. Organizations can effectively plan their social media platforms in their online marketing strategies for potential impacts.

  • According to the demographic given if your real targets are those between 18-29 twitter with more than 600 million users is a better choice. Those targeting age groups between 18-50 can better go for Facebook and Linkedin as their main platform.
  • Based on the purpose of the business facebook and Instagram holds a better part in building relationship. If you have to mark yourself trending go for twitter and Linkedin.
  • If your business requires building brand visibility facebook is the best option, whereas Twitter is best for public relations. Accordingly, G plus is the best option for many SEO strategies.